Download Jeopardy Unit 4

Jeopardy !
Unit 4
Business Foundations
Business Foundations
Marketing
Advertising
Marketing
And
Advertising
100
100
100
200
200
200
300
300
300
400
400
400
500
500
500
Final Jeopardy
Marketing
100
 Product, price, promotion, and
place –the activities that go into
selling a product to consumers
a. demographics
b. Marketing Mix
c. marketing
d. Channel of distribution
Marketing
100
 Break-even point
Marketing
200
 Detailed research on a particular
segment of the population
a. demographics
b. Marketing concept
c. Target market
d. Market research
Marketing
200
 Relationship Marketing
Marketing
300
 Recieves large shipment of
products from many different
producers.
a. wholesaler
b. retailer
c. distributor
d. consumer
Marketing
300
 Retailer
Marketing
400
 gathering of information that
businesses use to determine
what kinds of goods and
services to produce.
a. Target marketing
b. Marketing concept
c. Market research
Marketing
400
 Marketing Mix (The Four P’s)
Global Awareness
500
 Businesses need to know their
customers’ wants and needs in
order to make a profit
a. marketing
b. Marketing concept
c. Market research
d. Relationship marketing
Marketing
500
 Channel of Distribution
Advertising
100
 Ads on the Internet
a.
b.
c.
d.
Cyber ads
Transit ads
Banner ads
infomercials
Advertising
100
 Transit advertising
Advertising
200
 A website that uses the internet
to broadcast something
a. webcast
b. Screen ads
c. Mass media
d. Transit ads
Advertising
200
 Direct- Mail Advertising
Advertising
300
 Internet ads that appear
briefly when a user logs on
or clicks on a site
a. webcast b. infomercial
c. Pop-up d. Banner ad
Advertising
300
 Advantages of using
newspaper as advertising
medium
Advertising
400
 What does mass media include
Advertising
400
 Disadvantages of using
newspaper as mass medium
Advertising
500
 How does advertising serve you as
a consumer
Advertising
500
How do some examples of how
marketers appeal to their
target markets
Marketing and Advertising
100
 Internet ads that can be
displayed on the right or left
of the computer screen
a. Cyber ad c. Screen ad
b. Webcast d. Pop-up
Marketing and Advertising
100
 Prime Time
Marketing and Advertising
200
 Which is not a stage of product
development
a. Testing
b. Distribution
c. Evaluation
d. screening
Marketing and Advertising
200
 How does the channel of
distribution affect the
product?
Marketing and Advertising
300
 A channel of distribution directs
a. Products to poducers
b. Consumers to products
c. Products to consumers
d. Retailers to distributors
Marketing and Advertising
300
 Examples of Print Media
Marketing and Advertising
400
 Examples of Broadcasting
Media
Marketing and Advertising
400
 Examples of Cyber Ads
Marketing and Advertising
500

a.
b.
c.
d.
e.
f.
How are advertising rates determined
for newspapers and magazines
Size of the ad
Number of people it reaches
How often it appears
Appears
Where it is placed
All of the above
Marketing and Advertising
500
 Steps in product development
Final Jeopardy
Marketing
 What are the 7 functions of
Marketing?