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Adsfab • Who are we? A BBC comedy show? • No • Although we do make ourselves laugh sometimes! In fact – we’re an Advertising Agency • • • • Established in 2001 Owned by Universities (UAG) Working for the Education sector Marketing communications for both Staff and Student Recruitment (Courses) • Single location Full Service Agency • • • • • • Advertising Strategy Copywriting (just editing or full) Designs for advertisements Media planning and buying/negotiation Web marketing Literature design and production, Print Buying e.g. Prospectuses • Work processed via Online Management system People • • • • • • Staff Recruitment team Student Recruitment team All experienced Primary contact (no.1) and Secondary contact (no.2) Dedicated friendly and responsive service Same procedures in principle for both Staff and Student Recruitment The ‘System’ we use • Orders are raised by Client via logging onto our website (not always for Student advertising) • This is flagged up to us for processing • Text, media info/sizes, required date etc., into Studio • CSE proof-reads with partner • Proof and costings with ad to Client • Amends, if any, back to Studio; final approval • Hi-res pdf produced, despatched to media • During the process dialogue with Client Creative Creative