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Job Description
Job title:
External Marketing and Communications Officer
Reporting to:
Head of Marketing & Communications
Job type:
Permanent, Full Time
Location:
Head Office, Berry Pomeroy, Totnes, Devon.
Purpose of the role:
To support the marketing and communications objectives of Newcross Healthcare, by creating and implementing
communication and marketing plans and campaigns in a fast paced and challenging environment, by researching,
writing and releasing interesting press releases and content through media and digital and social media.
Organisational Chart:
CEO
Head of Marketing
and
Communications
Digital Marketing
and Advertising
Manager
External Marketing
& Communications
Officer
Internal Marketing
& Communications
Officer
Marketing
Apprentice
Graphic Designer
Key Tasks:Content
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Develop and implement a content strategy that supports the business goals to include press releases,
website content and social media etc.Create external facing content for online publications and media.
Create and circulate engaging PR releases to relevant media.
To be the lead on the production of our quarterly Customer Magazine, Newcross Journal
Create and publish external content for staff events, supporting the Internal Communications Officer
Support the Internal Communications Officer in producing and publishing Newcross News, our bi-monthly
staff magazine.
Recruitment Advertising
 Assist the Digital Marketing and Advertising Manager with development of advertisement messaging, design
and implementation with input from the HR Recruitment Officer.
 Support and develop advertising analysis, reporting and success measures and communicate to relevant
people.
 Own and manage media bookings and recruitment advert placement, both on and offline with input from
the HR Recruitment Officer
Social Media

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Support Digital Marketing and Advertising Manager in implementing social media strategy.
Post on social media channels in accordance with strategy including Nurchat
Website
 Own and manage updates of content on website, including engaging stakeholders where new information is
required.
 Write new interesting and engaging content as necessary
 Work with the Digital Marketing and Advertising Manager in the development and promotion of the
Newcross Healthcare website and intranet.
Corporate Identity
 Liaise with printers to organise and produce all corporate signage.
 Ensure communication and marketing materials are prepared and available for new branch launches.
Market Research
Distribute market developments and news to relevant stakeholders.
This list is not exhaustive and may be amended at any time.
Person Specification:
Essential:
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Experience in a communications and/or marketing role, with demonstrable knowledge of marketing
communications, public relations and media relations techniques, approaches and procedures
Experience of devising, implementing and managing successful marketing campaigns involving a broad range
of stakeholders
Creative flair
Excellent interpersonal skills
Excellent presentation, report writing and proof reading skills
Analytical skills, with the ability to prepare and analyse
Good time management skills and the ability to prioritise and organise complex activities and campaigns
Excellent IT skills including proficiency in MS applications.
Desired:
Graduate in a marketing, journalism or communications discipline
Signed: ______________________________________________________
JOB HOLDER
Signed: ______________________________________________________
EMPLOYER
Date:______________
Date:______________