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Welcome to Marketing The Purpose of a Business Peter F. Drucker (2001) “There is only one valid definition of business purpose: to create a customer” The Purpose of Marketing The development of strategies and tactics that will identify, interest, attract and keep customers Marketing Careers • • • • • • Advertising Brand Management Business Development Buyer Copywriting eCommerce • • • • • • Market Research Media Buying Media Planning Public Relations Retailing Sales Marketing at Bryant College Dan DaCosta on CONSUMER BEHAVIOR Katie Connelly on MARKETING RESEARCH Sarah O’Leary on ADVERTISING Kim Vandenbulcke on BUSINESS to BUSINESS MARKETING John Garcia on PERSONAL SELLING Sally Anderer on SERVICES MARKETING Loredana Albacete on INTERNATIONAL MARKETING Dayami Chang on MARKETING POLICY & PROBLEMS Charlotte Andrikidis on INTERNSHIPS Joe Dabrowski on STUDENTS IN FREE ENTERPRISE (SIFE) Thank you for coming today. We hope to see you all in the Fall.