Download Recruitment and Advertising Budget Language

Recruitment Language for Budgets:
We are requesting this $X,XXX for recruitment support. These funds will help defray
the cost of our labs recruitment efforts and the Recruitment Enhancement Core (REC);
a dedicated staff of four recruitment specialists, who will consult with the PI and CRC to
develop and implement a unique recruitment plan. This plan will include targeted,
strategic activities tailor-made to recruit and retain eligible participants for this trial.
Such activities include querying the Research Participant Registry which contains over
12,000 potential study participants, reviewing patient charts or querying in house
databases to identify potential participants, developing and placing any print, e-mail or
online advertisements, calling on high volume community practitioners to generate
referrals, generating study interest though local support and advocacy groups and
attending appropriate health fairs. Additionally, they will work with our study staff to
provide pre-screening services on all potentially eligible participants, if needed. Finally,
they will participate in community outreach efforts designed to build trust and promote
the importance of clinical trial participation in order to deliver a more diverse participant
base. This process should take anywhere from 30 to 60 days to get up and running and
will continue throughout the life of the trial or until our randomization goals are met. It is
our goal to provide hard-hitting, targeted recruitment efforts early in the clinical trial
process in order to meet our enrollment goals as quickly as possible. The REC is a
unique service that The Washington University School of Medicine offers to help
sponsors and PI's maximize the attainment of enrollment goals. We believe this
additional funding will help us provide a focused, proactive recruitment strategy that will
allow us to maximize our enrollment and randomization efforts.
Advertising Language for Budgets:
In order to ensure the most comprehensive marketing of this trial, we are requesting
$X,XXX dollars of advertising support to educate the surrounding potential participants
with access to this study site. The advertising dollars will be spent on brochure, flyer
and poster development, print and radio media development and facilitating placement
in high targeted volunteer areas, as well as focused advertising in numerous internal
and external venues. We will also work with our Medical Public Affairs group to secure
any Washington University focused local media exposure, such as press releases, TV
and radio spots, etc. Advertising dollars will be spent judiciously with return on
investment, like patient contacts and enrollment, as the guiding principle. A marketing
plan, with rates and schedules of media placement, will be developed and upon
approval from the study staff, be implemented. All advertisements will be Washington
University IRB approved, and if needed, sent to the sponsor for approval as well. To
that end, if there are any sponsor approved articles, flyers, or media developed, could
you send them to the Recruitment Enhancement Core in the Center for Clinical Studies,
here at Washington University.