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JOB DESCRIPTION Job title: Marketing & Communications Business Partner Reports to: Marketing Manager Direct reports: None Overall Responsibilities: 1. To deliver marketing and communication campaigns and activities to successfully achieve the objectives and recruitment targets set. 2. To provide an agency style service to key stakeholders and curriculum teams to ensure coherent connection and joint working in achieving recruitment objectives. 3. To raise the College’s reputation through a creative, content-driven approach to communications that reflects the organisation’s strengths/uniqueness. Main Duties: 1. To deliver marketing and communication plans and activities to successfully achieve the objectives and recruitment targets set: Supporting the Marketing Manager to develop marketing campaigns which are in line with the marketing strategy and the wider corporate strategic plan. Ensuring the effective implementation of marketing campaigns and activities to achieve objectives set, and delivering to timescales and budget agreed. Supporting the Marketing Manager to review/improve existing campaign plans during the recruitment cycle, providing regular analysis and updating key marketing data to demonstrate return on investment, impact and effectiveness of marketing mix. Working closely with the Marketing Manager and key staff to ensure that the ‘applicant journey’ is managed to optimise conversion from enquiry to application to enrolment. Project managing recruitment events to achieve a positive visitor experience and targets set, including producing actions plans, recruiting/managing staff and students, adhering to health and safety legislation, and producing evaluation reports. JD&PS Marketing & Communications Business Partner Overseeing the development and production of course prospectuses/key publications, working closely with copywriters and designers to produce to agreed timescales and budget. Maintaining a thorough understanding of customers, competitors, products and markets for the brands you are responsible for. Representing the College at key community and school events, as agreed with the Marketing Manager. Accurately and effectively proof-reading copy to be used in marketing material. Taking responsibility for special projects as requested by the Marketing Manager or Director. 2. To provide an agency style service to key stakeholders and curriculum teams to ensure coherent connection and joint working in delivering recruitment objectives: Maintaining an overview of all marketing and communication activities for each brand you are responsible for, ensuring that activities and associated service level agreement elements are delivered on time, to budget and to the expected standard, raising any risks or issues appropriately. Acting as the day-to-day point of contact for the brands you are responsible for, maintaining a high profile and becoming the ‘go-to’ person for marketing. Successfully integrating into the areas of the college you are responsible for, Acting as the point of contact for the publication of course/product information on the website, and working with the Content Editor and Digital Marketing & Web Executive to ensure that this information is current and accurate. Ensuring an excellent and proactive customer service culture, and the efficient and timely delivery of all collateral and activities. 3. To raise the reputation of the College through a creative, content-driven approach to communications that reflects the organisation’s strengths and uniqueness: Running social media accounts for the brands you are responsible for, using imaginative approaches to engage with stakeholders, and building up a strong following in line with the social media plan. Working with the Content Editor and Digital Marketing & Web Executive to update and improve website content regularly, keeping external stakeholders fully up-todate with news and developments, in line with the web development plan. Proactively seeking out news stories and, in consultation with the Group’s PR Agency, publishing these internally and externally without delay through all available communication channels. JD&PS Marketing & Communications Business Partner Actively engaging with the student community to help source news and success stories, and also aiding the development of new and relevant promotional messages. Working with the Marketing Manager to ensure that all content produced is creative and accurately conveys the agreed brand messages in the right tone of voice. 4. To represent the Directorate at internal and external meetings as appropriate. 5. To undertake any other duties as appropriate assigned by the Marketing Manager or Director. Statutory duties: Safeguarding To be responsible for promoting and safeguarding the welfare of children, young people and vulnerable adults and for raising any concerns in line with College procedures. Equality and Diversity: To be responsible for promoting equality and diversity in line with College procedures. Health and Safety: To be responsible for following health and safety requirements in line with College policy and procedures. Training and development: To participate proactively in training and development including qualification development required in the job role. Date prepared: February 2016 JD&PS Marketing & Communications Business Partner PERSON SPECIFICATION – Marketing & Communications Business Partner Qualifications / Training Knowledge/ Experience Desirable Management qualification GCSE Maths and English (grades A* to C) or equivalent Safeguarding training Equality and diversity training Evidence of continuing professional development (CPD) Professional qualifications relating to marketing or communications At least one year’s experience of successfully delivering and evaluating a full range of marketing activities that have had a measurable impact on the business Experience of working in a large, complex organisation with a number of sites Experience of working in the education sector Essential Educated to degree-level Demonstrable project management experience Knowledge of colleges’ or schools’ culture and practices Recent experience of working across the full marketing mix, and using digital communication tools Knowledge of legislation and law relevant to marketing in the education sector Track record of successfully meeting targets Good track record of liaising with clients / customers in respect of services delivered to ensure a high level of satisfaction Experience of delivering marketing and communication services in an agency setting Experience of supervising others or line management Experience of generating proactive PR Experience of project managing large scale publications Demonstrable experience of managing events, end-to-end Demonstrable experience of writing for different purposes, including on and off-line Experience of using social media platforms to engage and attract followers Good understanding of the creative and production process JD&PS Marketing & Communications Business Partner Skills/ Abilities Evidence of high performance in previous roles/jobs Experience of working effectively with people from diverse backgrounds Evidence of understanding how to promote equality and diversity within the job role Excellent written and verbal communication skills – commercially focused and culturally sensitive Ability to create compelling content that is relevant to the brand, the audience and medium Ability to build relationships and influence within all levels of an organisation Ability to provide a dynamic, responsive service that delights customers Good numeracy, with a proven ability to work with data Confident, ambitious and energetic with a persuasive manner and the ability to use initiative Self-motivated and well presented IT literate Highly organised, able to work to deadlines and a stickler for detail Ability to take a proactive approach to own learning and sharing knowledge with team members Ability to work in line with our Values of Student Focus High Performance Respect, Openness, Honesty JD&PS Marketing & Communications Business Partner Competent user of various content management systems Highly skilled in using social media and other digital resources effectively and explain how this relates to the job role Special Requirements Ability to make a positive contribution to the team, valuing and respecting others’ expertise and contribution Ability to promote our excellent reputation and carry out our business appropriately and professionally at all times Ability to communicate effectively and confidently face to face, on the telephone and in writing Flexibility to work outside normal working hours – some evening and weekend work will be required Capacity to travel independently to the College’s sites, exhibitions and events Willingness to continually update skills and knowledge Self-motivated and well presented Responsibility for promoting and safeguarding the welfare of children, young people and vulnerable adults and for raising any concerns Flexible approach to work and working times Awareness of health and safety requirements relevant to the job Date prepared: February 2016 JD&PS Marketing & Communications Business Partner