Download Job purpose - Bedford College

JOB DESCRIPTION
Job title:
Marketing & Communications Business Partner
Reports to:
Marketing Manager
Direct reports:
None
Overall Responsibilities:
1. To deliver marketing and communication campaigns and activities to successfully achieve
the objectives and recruitment targets set.
2. To provide an agency style service to key stakeholders and curriculum teams to ensure
coherent connection and joint working in achieving recruitment objectives.
3. To raise the College’s reputation through a creative, content-driven approach to
communications that reflects the organisation’s strengths/uniqueness.
Main Duties:
1. To deliver marketing and communication plans and activities to successfully
achieve the objectives and recruitment targets set:
 Supporting the Marketing Manager to develop marketing campaigns which are in
line with the marketing strategy and the wider corporate strategic plan.

Ensuring the effective implementation of marketing campaigns and activities to
achieve objectives set, and delivering to timescales and budget agreed.

Supporting the Marketing Manager to review/improve existing campaign plans
during the recruitment cycle, providing regular analysis and updating key marketing
data to demonstrate return on investment, impact and effectiveness of marketing
mix.

Working closely with the Marketing Manager and key staff to ensure that the
‘applicant journey’ is managed to optimise conversion from enquiry to application to
enrolment.

Project managing recruitment events to achieve a positive visitor experience and
targets set, including producing actions plans, recruiting/managing staff and
students, adhering to health and safety legislation, and producing evaluation
reports.
JD&PS Marketing & Communications Business Partner

Overseeing the development and production of course prospectuses/key
publications, working closely with copywriters and designers to produce to agreed
timescales and budget.

Maintaining a thorough understanding of customers, competitors, products and
markets for the brands you are responsible for.

Representing the College at key community and school events, as agreed with the
Marketing Manager.

Accurately and effectively proof-reading copy to be used in marketing material.

Taking responsibility for special projects as requested by the Marketing Manager or
Director.
2. To provide an agency style service to key stakeholders and curriculum teams to
ensure coherent connection and joint working in delivering recruitment objectives:
 Maintaining an overview of all marketing and communication activities for each
brand you are responsible for, ensuring that activities and associated service level
agreement elements are delivered on time, to budget and to the expected standard,
raising any risks or issues appropriately.

Acting as the day-to-day point of contact for the brands you are responsible for,
maintaining a high profile and becoming the ‘go-to’ person for marketing.

Successfully integrating into the areas of the college you are responsible for,

Acting as the point of contact for the publication of course/product information on
the website, and working with the Content Editor and Digital Marketing & Web
Executive to ensure that this information is current and accurate.

Ensuring an excellent and proactive customer service culture, and the efficient and
timely delivery of all collateral and activities.
3. To raise the reputation of the College through a creative, content-driven approach
to communications that reflects the organisation’s strengths and uniqueness:
 Running social media accounts for the brands you are responsible for, using
imaginative approaches to engage with stakeholders, and building up a strong
following in line with the social media plan.

Working with the Content Editor and Digital Marketing & Web Executive to update
and improve website content regularly, keeping external stakeholders fully up-todate with news and developments, in line with the web development plan.

Proactively seeking out news stories and, in consultation with the Group’s PR
Agency, publishing these internally and externally without delay through all
available communication channels.
JD&PS Marketing & Communications Business Partner


Actively engaging with the student community to help source news and success
stories, and also aiding the development of new and relevant promotional
messages.
Working with the Marketing Manager to ensure that all content produced is creative
and accurately conveys the agreed brand messages in the right tone of voice.
4. To represent the Directorate at internal and external meetings as appropriate.
5. To undertake any other duties as appropriate assigned by the Marketing Manager
or Director.
Statutory duties:
 Safeguarding
To be responsible for promoting and safeguarding the welfare of children, young people and
vulnerable adults and for raising any concerns in line with College procedures.
 Equality and Diversity:
To be responsible for promoting equality and diversity in line with College procedures.
 Health and Safety:
To be responsible for following health and safety requirements in line with College policy and
procedures.
 Training and development:
To participate proactively in training and development including qualification development
required in the job role.
Date prepared: February 2016
JD&PS Marketing & Communications Business Partner
PERSON SPECIFICATION – Marketing & Communications Business Partner
Qualifications
/ Training
Knowledge/
Experience

Desirable
Management qualification
GCSE Maths and English (grades A*
to C) or equivalent

Safeguarding training

Equality and diversity training

Evidence of continuing professional
development (CPD)

Professional qualifications
relating to marketing or
communications

At least one year’s experience of
successfully delivering and
evaluating a full range of marketing
activities that have had a
measurable impact on the business

Experience of working in a large,
complex organisation with a
number of sites

Experience of working in the
education sector


Essential
Educated to degree-level

Demonstrable project management
experience


Knowledge of colleges’ or
schools’ culture and practices
Recent experience of working
across the full marketing mix, and
using digital communication tools

Knowledge of legislation and law
relevant to marketing in the
education sector
Track record of successfully meeting
targets

Good track record of liaising with
clients / customers in respect of
services delivered to ensure a high
level of satisfaction
Experience of delivering
marketing and communication
services in an agency setting

Experience of supervising others
or line management

Experience of generating
proactive PR

Experience of project managing
large scale publications

Demonstrable experience of
managing events, end-to-end





Demonstrable experience of writing
for different purposes, including on
and off-line
Experience of using social media
platforms to engage and attract
followers
Good understanding of the creative
and production process
JD&PS Marketing & Communications Business Partner
Skills/
Abilities

Evidence of high performance in
previous roles/jobs

Experience of working effectively
with people from diverse
backgrounds

Evidence of understanding how to
promote equality and diversity within
the job role
Excellent written and verbal
communication skills – commercially
focused and culturally sensitive


Ability to create compelling content
that is relevant to the brand, the
audience and medium

Ability to build relationships and
influence within all levels of an
organisation

Ability to provide a dynamic,
responsive service that delights
customers

Good numeracy, with a proven
ability to work with data

Confident, ambitious and energetic
with a persuasive manner and the
ability to use initiative

Self-motivated and well presented

IT literate

Highly organised, able to work to
deadlines and a stickler for detail

Ability to take a proactive approach
to own learning and sharing
knowledge with team members

Ability to work in line with our Values
of
Student Focus
High Performance
Respect, Openness, Honesty
JD&PS Marketing & Communications Business Partner

Competent user of various
content management systems

Highly skilled in using social
media and other digital
resources effectively
and explain how this relates to the
job role
Special
Requirements

Ability to make a positive
contribution to the team, valuing and
respecting others’ expertise and
contribution

Ability to promote our excellent
reputation and carry out our
business appropriately and
professionally at all times

Ability to communicate effectively
and confidently face to face, on the
telephone and in writing
Flexibility to work outside normal
working hours – some evening and
weekend work will be required


Capacity to travel independently to
the College’s sites, exhibitions and
events

Willingness to continually update
skills and knowledge

Self-motivated and well presented

Responsibility for promoting and
safeguarding the welfare of children,
young people and vulnerable adults
and for raising any concerns

Flexible approach to work and
working times

Awareness of health and safety
requirements relevant to the job
Date prepared: February 2016
JD&PS Marketing & Communications Business Partner