Download Marketing and campaign officer

JOB DESCRIPTION
Job Title:
Marketing officer
Department:
Marketing and communications
Reports to:
Senior marketing and campaigns manager
Management Responsibility:
None
Location:
Coventry (some travel required)
Grade:
P1
Job purpose
1. To create and deliver marketing campaigns and activities to support membership
recruitment and retention and lead generation for our portfolio of products and
services, including training, events and education programmes.
2. Design and manage campaigns that work across digital and offline platforms, working
with teams across the organisation to deliver tangible results.
Main functions
1. Create and implement online and offline marketing campaigns to generate leads and
sales across the range of CIH product and services
2. Interrogate and understand customer data using our CRM system, to generate
segmented marketing lists for effective targeting of messages and marketing activity.
To be a designated CRM super-user
3. End-to-end management of digital activity – from understanding the customer and the
product, to writing engaging email and web copy through to delivery, evaluation of
results and reporting these back to the organisation.
4. Use a range of online systems and technology to communicate marketing messages
and monitor their impact
5. Plan and manage marketing activity and the stand at our programme of events to
promote relevant CIH messages and products to customers
Submitted by Interim Head of Marketing and Communications 04/02/2015
1
6. Build clear user journeys to ensure a good user journey utilising SEO/Google
analytics and become an expert web publisher
7. Develop robust and productive relationships both within the marketing and
communications team and across CIH to develop a good understanding of product
and services, customers and the organisation
8. Find and exploit other channels for marketing messages – including social media
channels and blogs – to maximise the reach of marketing campaigns
9. Contribute to our marketing reporting – how we measure ROI and performance
and apply it back into work
10. Any other reasonable duties required.
Signed: …………………………………………………………………….
Date:
…………………………………………………………………….
Submitted by Interim Head of Marketing and Communications 04/02/2015
2