Download Social Media Marketing Certificate

Social Media Marketing Certificate
The recent explosion and dynamic evolution of social media
channels has made social media a critical aspect of all
communications and marketing programs, in every industry.
Your marketing communications must now include digital
media, and social media mechanisms are a cost-effective and
responsive means to achieve real, lasting market presence.
Join us to earn your Social Media Marketing Certificate.
There are three programs comprising the Social Media
Marketing Certificate.
Internet Marketing Essentials
Internet marketing is rapidly growing and in a constant
state of flux, having an ever-increasing impact on marketing
campaign success. Professionals who keep up-to-date with
current internet strategies create opportunities for their
companies to gain market share.
This program is designed to help you:
• Discover the fundamentals of electronic marketing
• Develop working approaches for creating and managing
email campaigns
• Start, administer, and evaluate the effectiveness of paid
search campaigns
• Use social media to build relationships with customers and
grow qualified traffic
Maximize your presence on the internet with a variety of
media. Through hands-on training using powerful yet
practical tools, you will learn to drive traffic to your website,
increase conversion rates, and boost your email campaigns.
Parts of these programs may be delivered by instructor
Lyle Wetsch synchronously through a hi-definition
video and audio connection.
Introduction to Social Media Marketing
Take the opportunity to enhance your e-marketing
program by exploring the most popular social media
channels. Applying social media in your marketing and
communications mix begins with having a clear strategy and
policy. With this program, you’ll gain tools to strengthen
your strategic approach to social media marketing and
successfully manage and build your brand through a variety
of channels.
The program consists of six modules:
• Strategy Development and Execution
• Social Channel Strategy
• Mobile Channel Strategy
• Visual Channel Strategy
• Video Channel Strategy
• Integration and Team Management
Advanced Social Media Marketing
This program assists organizations that already understand
the importance of social media to clarify the balance of
social media tools they need to support their organizational
strategies and objectives. It focuses on establishing and
maintaining a deeper relationship with customers through
social media, success measures including monitoring and
evaluation, and the management of multiple social media
channels in a team environment.
The program consists of six modules:
• Metrics & Measurement Strategy
• Metrics and Measurement Tools
• Social Communication and Engagement
• Social Media Analytics
• Social Listening Tools
• Acting on the Analysis
Visit our website today at http://bit.ly/1ofDb7W,
or call (651) 962-4600 for more information.
Accredited by the Association to Advance Collegiate Schools
of Business. The Opus College of Business is the only private
business school in Minnesota accredited by the AACSB.