Download A leading healthcare company employs a database marketing

Healthcare provider
File 42311.7
Proving your ROI
A leading healthcare company employs
a database marketing strategy to prove
the return on investment of their
database marketing strategies.
Situational Overview:
To improve your marketing you need to understand what is
working and what not working. Our client was headed in the
right direction, coordinating and deploying multiple campaigns on a frequent basis, but they were only
analyzed individually. To get a full picture of the direction of their marketing strategy they needed to
conduct analyses across campaigns as well. The problem was that limited time and resources did not
allow for these types of analyses to be conducted in-house.
An Experienced Approach:
Deep-Dive Analysis
This marketing team needed to understand the
effectiveness of global strategies. An analysis of all
marketing campaigns studied the effect of multiple
mailings, discounts, mailer type, and other strategies
on response rates, and ultimately ROI.
$2 MM
Reduction in mailing costs in
first year alone
Strategy
 Compile results from all campaigns
 Test previous marketing theories
 Identify effective strategies
Measured Results
Previous marketing strategies were proved unprofitable, and more effective strategies were identified.
The client’s reactivation strategy of putting people back into a campaign was found to be unsuccessful.
Multiple responders were virtually non-existent. Using these new learnings, the marketing division was
able to save over $2 million in mailing costs in the first year!
SmartBase Solutions, LLC
18322-A Minnetonka Boulevard Deephaven, MN 55391
952.767.9900
www.smartbasesolutions.com