Download books that shape thinking on communications

BOOKS THAT SHAPE THINKING ON COMMUNICATIONS
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What
Leadership
Leadership: Giuliani***
Why Should Anyone be Led by You, Goffee &
Jones**
Strategic Public Relations Leadership, Anne
Gregory***
HBR 10 Must Reads On Leadership*
Strategy
Good Strategy, Bad Strategy, Richard Rumlet*
Successful Strategy Execution, Syrett**
Strategic Social Marketing, Jeff French & Ross
Gordon**
Audiences and Society
Nudge, Richard Thaler and Cass Sunstein***
Connected, Christakis & Fowler**
The Second Machine Age
Bowling Alone, Robert Puttnam**
The Small Big, Steve J. Martin, Noah J. Goldstein
and Robert B. Cialdini***
The Political Brain, Drew Westen*
Tipping Point, Gladwell***
Choosing the right communication tools
The Social Media Bible: Safko/Brake – Clear
guide to social media**
Risk Issues and Crisis Management in Public
Relations, Regester & Larkin (CIPR)**
Campaigns
Campaign It, Barnard and Parker***
Why Read it
For his emphasis on the importance of
communications as Mayor of New
York.
Perceptive and thoughtful book about
how to lead and demonstrate
‘authentic’ leadership
Terrific guide to how to lead a comms
function and the attributes for
success.
Good summary in 10 essays of the
desired attributes for managers and
leadership
Explains how strategy should and
should not develop for businesses and
organisations
Clear and concise Economist guide to
how to build strategy, measure
success and lead change
Comprehensive guide to the practical
and theoretical aspects of public
service marketing
The core text on theories of behaviour
change
Explains how the advance of social
media and changes in society are
connected.
Sets out the detail and impact of the
technological forces driving change in
society and the implications
Forceful argument for how civic
society has changed, and what
contributes to human happiness
100 ways to influence people through
simple and largely free comms actions
Assessment of the development of US
polktical campaigns with a focus on
the attributes of compelling
campaigns
Demonstrates how ideas spread and
shows who will spread them
A great guide to the principles and
tools of social media
A clear theoretical and practical
approach to crisis management.
Textbook on developing coherent
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The Unfinished Revolution, Gould*
COI – How public service advertising works,
Judie Lannon**
campaigns
Classic guide to the development of a
political communication approach
based on communication and
research
Guide to public service marketing
campaigns over 1990s and early
2000s. Highlights interventions that
work.
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Public Relations
Kill the Messenger, Bernard Ingham**
Public Relations, Jim MacNamara**
Live from Downing Street, Robinson**
Internal Communications
The Presentation Coach, Davies**
The Culture Builders, Jane Sparrow***
Communicate to Inspire, Kevin Murray ***
Websites worth reading
https://gcs.civilservice.gov.uk/
Basics guide to the role of as media
officer and media relations. Pre-social
media but still relevant.
Textbook on public relations in the
round, its use and the theories
underlying its application.
History of government/media
relations, with a particular focus on
the BBC. Useful on lobby system and
24/7 news.
Challenging and innovative approach
to giving presentations that will stay
with the audience
Great guide to applying internal
communications, setting out the
approaches that different manangers
can take.
Definitive guide for managers and
leaders who want to communicate
and lots of stories about the
consequences of this not happening
well.
Government Communications Service:
Best practice, guides and campaign
examples from the GCS
http://www.engageforsuccess.org/
Engage for Success: The theory and
practice of successful staff
engagement
https://www.reputationinstitute.com/
Reputation Institute: The study of the
factors that mould brand and
reputation.
https://communication.cabinetoffice.gov.uk/icspace/
The ICSpace: The GCS resource for
internal communication.
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