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Transcript
Job Description
Post:
Grade:
Hours:
Location:
Reporting to:
Digital Marketing Manager
£32,000 pro rata per annum
21 hours per week
National Office, Glasgow
Chief Executive
Purpose of the Job:
As part of the Senior Management Team, this role will manage all aspects of The Spark’s digital
strategy and engagement activities, maximising the organisations profile across multiple platforms.
As is the case with all roles at The Spark, a clear focus on delivery of a professional, ethical and
quality driven service is required.
Key Responsibilities and Duties
 Developing and managing digital marketing campaigns
 Overseeing the organisations social media strategy and engagement
 Managing email list, writing, collating and sending regular email updates
 Managing the digital publishing schedule and content marketing strategy. Setting content
deadlines and collating content from colleagues
 Devising strategies to drive online traffic to the organisations website
 Managing website analytics, providing regular reports and analysis to management and
recommendations for future activity
 Responsibility for planning and budgetary control of all digital marketing
 Conducting keyword research and recommending improvements
 Creating and uploading copy and images for the organisation's website
 Writing regular blog posts
 Communicating with partners in relation to digital marketing activities
 Working with external web design agency to improve the usability, design, content and
conversion of the company website
 Researching and identifying new digital marketing opportunities
 Liaising with external agencies where appropriate to manage the creation of digital assets and
content
 Contributing to industry blogs and online publishing platforms
 Managing paid media campaigns, including liaising with external agencies, measuring and
reporting on ROI against KPI’s
 Review new technologies and keep the organisation at the forefront of developments in digital
marketing.
Organisational
 Take a proactive & enthusiastic approach to tasks, problem solving & team working
 Actively participate and contribute to all required meetings, training and CPD
 Adhere to organisational policies and procedures
 Attend and contribute to team meetings, and help build and maintain healthy working
relationships within the team
Maintain a flexibility of job function in response to the evolving demands of the organisation and
undertake other duties as may be required.
Person Specification
AREA
ESSENTIAL
Education/Training
Educated to Diploma/Degree level in a related
discipline
Experience
Minimum 3 years’ experience managing
digital marketing campaigns
DESIRABLE
Proven track record of success in a digital
marketing role
Experience of formulating social media and
content marketing strategies
Experienced using Adwords/PPC campaigns
Experience of conducting email marketing
campaigns and using CRM’s
Knowledge
Knowledge of Organic SEO principles and
strategy
Knowledge and
understanding of The
Spark core services
Knowledge and
understanding of 3rd
sector
Skills & Abilities
Strong writing skills and an ability to write
engaging, focused and relevant copy.
Experience of writing for the web essential
Expert analytical skills - advanced level of
Google Analytics and Excel needed
Personal Attributes &
Other Requirements
Communicates and collaborates with ease
Is flexible, adaptable and responds positively
to change
Self-motivated, takes personal accountability
and demonstrates initiative.