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Transcript
Designation - Director Marketing
Reports to – Marketing Director
Promotable to – Marketing Director
Department – Corporate Communication
Grade – B1,B2,B3
Salary range – CTC Rs. 10,00,000-15,00,000/- pa
JOB SUMMARY
A digital marketing executive plays a specialized, individual contributor role as part of the
Digital Marketing & Analytics team. Through digital and online techniques and analysis, the
digital marketing executive pursues specific goals in lead generation, lead qualification,
communication, brand building and conversion.
The goal is to increase the company’s market share and maximize revenues in order to
thrive against competitors.
We need a candidate who can get us the best bang for our marketing dollars.
ROLES AND RESPONSIBILITIES

End to End execution of marketing projects and campaigns, including ideation, creation
of collaterals, distribution of collaterals in various media and measurement and analysis
of impact.

Execution of Search Engine Optimization on a continuous basis

Execution of Social Media Marketing efforts

Creation and execution of SMS and Email based marketing campaigns

Continuous review and active management of website and other online assets

Passion for brand building and creativity are required for this role. Discipline in
execution and follow up of campaigns to achieve desired results is a strong requirement.
Strong skills in online marketing, branding, social media marketing and copywriting are
desirable. Prior experience and training in online brand building would be a strong
credential. Abilities and aptitude in sales, business development, customer interaction
and relationship would be appreciated.

The role is an ideal preparation ground for more substantial roles in Marketing
Management, Product Management, Product Marketing, New Product Launch,
Analytics, Strategy & Business Development and Customer Relationship Management.
PREREQISITE REQUIREMENT
Proven experience as a digital marketer for multiple industries
Analytical and super hyper creative thinking
Exquisite communication and interpersonal skills
Up to speed with current and online marketing techniques and best practices
Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google
Adwords
Customer-oriented approach with aptitude
Global exposure will be an advantage
EDUCATION / EXPERIENCE
 Bachelor’s Degree
 5 years of digital marketing
 Oral and written communication skills
 Ability to understand and apply market intelligence to marketing strategy
 High level of expertise in digital marketing
 Ability to use technology and analysis tools (Excel, Outlook, web, databases,CRM)
 Knowledge of advertising industry