Download Tamara Holling Hardworking … Passionate about Marketing … E

Tamara Holling
Hardworking … Passionate about Marketing … Eager to Learn
Calgary, AB | 403-620-7429 | [email protected]
profile
Results-focused marketer and sales professional with experience in social media, content
marketing, customer engagement, brand building and exceptional work ethic. Recognized by coworkers, clients and employers as an enthusiastic and creative contributor who always steps up to take on
additional responsibility.
skills
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Content Marketing Strategy
Brand Building
Leadership & Management
Lead Generation
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Content Creation
Content Management
Web Analytics
Customer Engagement
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Networking
Project Management
Social Media Marketing
Digital Marketing
Strategy
experience
GOLDEN ENVIRONMENTAL MAT SERVICES
Marketing Manager
OCTOBER 2015 – MARCH 2016
Recruited to help grow the small energy services company by developing and executing a marketing plan
and strategy. Accountable for designing marketing messages, content, creating and managing online ad
campaigns, and building a positive digital presence.
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Increased overall marketing reach by an average of 103% monthly in 6 months through social
media, integrated media campaigns and website redesign.
Boosted lead generation by 87% for current employer through cold calls, social media, email
marketing and form submissions on website.
Introduced new digital marketing strategies to managers and business owners to increase public
knowledge, interest and overall awareness of the business including expanding the online presence.
Developed and managed as a single member team, the marketing strategy for the company that is
inline with company objectives, culture and goals.
Redesigned website to optimize search engine results, increase user awareness of brand and drive
lead generation and sales.
Investigated opportunities to influence the growth of companies such as trade shows, promotional
deals, innovation awards and pitch competitions.
TROY LIFE & FIRE SAFETY
Service Coordinator / Tender Administrator
OCTOBER 2013 – OCTOBER 2015
Recruited to help coordination team to coordinate and schedule important life safety inspections and repairs
for large existing client base. Responsibility further increased to include administration, management and
tracking of tender invites that came through to the company.
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Supervised and managed a small team while encouraging first-rate customer service and coping with
any problems or issues that arose.
Analyzed potential contract opportunities within designated territory and submitted RFP and RFQ
documents to obtain future work.
Provided ongoing support to Senior Level Estimators, Project Managers and Regional Managers for
gathering information, organizing meetings and events and managed tender bids and invitations.
Managed the coordination of Life Safety Inspections, repairs and emergency service for National
Accounts throughout Alberta including remote locations.
As a Coordinator, have received several positive testimonials from the Nationals team and direct
clients.
THE DIVE SHOP
Store & Marketing Manager
JUNE 2009 – SEPTEMBER 2013
Joined this small local company as a member of the team to help increase sales and customer service
support. Quickly excelled and increased responsibilities and roles to include management of store and all
marketing initiatives.
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Ability to execute effective forms of communications through online articles, print media,
newsletters, emails and social media for internal and external audiences comprising of contractors,
clients and colleagues.
Increased sales by 45% by converting leads, great customer service, online presence, email
marketing and newsletter campaigns.
Supervised and managed a small team while encouraging first-rate customer service and coping with
any problems or issues that arose.
Boosted online followers on Facebook from 200 to over 1000.
Hosted several events for clients including customer appreciation, environmental awareness and
sport awareness throughout the year.
education
MARKETING & STRATEGIC COMMUNICATIONS CERTIFICATE; MOUNT ROYAL UNIVERSITY;
SPRING 2016
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Classes in Brand Strategy, Digital Marketing Research, Content Marketing Strategy, Managing
Content for Social Media and Social Media Analytics and Optimization.
Created marketing strategies for fictional and real organizations to help solve problems with the
majority of attention focusing on social media.
BACHELOR OF ARTS, COMMUNICATIONS STUDIES; UNIVERSITY OF CALGARY; JUNE 2013
 Graduated with an above average GPA – 3.1/4.0
 Helped the University of Calgary restructure the Disciplinary Actions webpage to be more user
friendly, have a general readability level and informative for students and staff.
 Applied technical theories such as Postmodernism and Semiotics to everyday communications in
seminar setting lectures.
 Completion of classes in New Media, Technology and Society, Critical Media Studies, Professional and
Technical Communications, Rhetoric Communication in Online Environments and Popular Culture
volunteer experience
Marketing Advisor; Delta West Academy; June 2015 (Ongoing)
Volunteer; Big Hearted Cowboys Charity; June 2015
Fan Zone Volunteer; World Junior Hockey Tournament – Hockey Canada; December 2011
technical Skills
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Computer literate with proficient skills in using Word, Excel, Powerpoint, Outlook, Photoshop, Adobe
and able to quickly learn new software
Confident use of CRM platforms including Hubspot, Sales Force and Marketo
Confident knowledge of analytical tools like Google Analytics, Google Adwords, Sidekick and those
found on social media platforms
Effective and confident use of social media platforms such as Facebook, Twitter, YouTube, LinkedIn
Instagram, HootSuite, Google and WordPress for multiple audiences