Download JASON M. MARTIN 1629 Lincoya Bay Drive | Nashville, TN 37214

JASON M. MARTIN
1629 Lincoya Bay Drive | Nashville, TN 37214
(615) 260-6768 | [email protected]
Accomplished Marketing Professional
Brand Manager | Product Manager | Marketing Communications Manager
Accomplished and highly organized integrated marketing communications professional
with expertise in developing and executing long-term strategic marketing plans that
consistently result in improved sales, revenues and market share. Known for having a
unique balance between creativity and strategic thinking that generates immediate and
impressive results. Interested in marketing-related roles and opportunities in a variety of
industry sectors.
CORE COMPETENCIES
Marketing Strategic Planning • Corporate Communications • Social Media • Leadership
Brand Management • Target Marketing • New Product Launch • Digital Marketing
Marketing Communications • Campaign Analysis • Integrated Messaging
SELECTED ACCOMPLISHMENTS
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Managed product lines totaling $12 million in annual sales revenue.
Increased web traffic by 18%, from 27,000 to 32,000 visitors monthly.
Led the redesigning of marketing collateral materials for over 13 clients.
Successfully managed a $2.5 million marketing operational budget.
Introduced the company to Integrated Marketing Communications and
created IMC marketing campaigns.
Assisted with the management and tracking of a national media buy budget,
totaling $20 million.
Cohesively brought together the company’s customer service, graphic
design, and marketing departments.
Instituted development plans for a department of 15 direct reports.
Improved company efficiency by introducing data mining, segmentation,
and analytics.
Guided the redevelopment of the company website, including improving the
e-commerce functionality.
Supervised upgrade of Sage ERP system, with no noticeable affect on
business.
Redeveloped the company’s approach to electronic publishing (e -books).
PROFESSIONAL SKILLS
MARKETING STRATEGY & EXECUTION
 Successful in developing and executing strategic plans, setting and administering
budgets, and managing projects from inception to successful completion.
 Researches and defines competitor landscape, assessing the market and the
company’s relative position.
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MARKETING STRATEGY & EXECUTION (continued)
 Develops and communicates a clear vision and strategic plan to execute and
achieve both revenue and profit goals.
 Formulates and implements strategic marketing plans and budgets to support
dynamic growth in U.S. and international markets.
 Creates an integrated communications strategy, including social media, website,
point-of-sale and traditional media.
 Works with senior leadership to refine the market opportunity, position, and
messaging for current and future products and marketing initiatives.
 Develops and manages integrated campaigns in alignment with segmentation, new
product launches, co-marketing campaigns, and existing products.
MARKETING COMMUNICATIONS / BRANDING / PUBLIC RELATIONS
 Maintains control over company brand across all marketing collateral in print and
electronic formats, including online.
 Develops the brand image and initiatives to foster brand loyalty, attract a broad
customer base, and expand the existing customer base
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 Manages and implements full gamut of marketing communications activities,
including: sales collateral, public relations, advertising, web pages, promotions,
flyers, etc., in addition to assisting with other related programs or projects
involving marketing communications expertise.
DIGITAL MARKETING / INTERACTIVE / SOCIAL MEDIA / ANALYTICS
 Manages the development and execution of digital marketing projects, including
web sites, online media, email/mobile marketing, and other new digital
technology programs.
 Ability to drive traffic to and sales leads from SEO, email marketing, online media
placement and social networking.
 Highly experienced at leading team efforts to maximize the power and reach of
websites as they evolve through redesign cycles.
 Manages programs for promoting greater social media visibility at both individual
and institutional levels, consistently increasing web-based followers.
 Coordinates localized and globally applicable content, including (but not limited
to) blogs, online newsletters, and dynamic text.
 Tracks site metrics and builds custom reports of key web performance indicators.
 Synergizes web content with social media presence and leveraged other emerging
web technologies as appropriate.
 Skilled at providing voice and tone for websites, in accordance with the brand.
PROJECT MANAGEMENT / LEADERSHIP
 Successful track record of managing complex projects and initiatives. Trusted to
deliver highly cost-effective strategies in rapidly changing environments.
 Talented at quickly defining issues and focusing team efforts under demanding
circumstances where top performance is expected.
 Self-motivated, goal-oriented leader. Skilled at organizing work, directing staff
and teams, communicating with clarity, and following projects through to a
defined completion.
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RELEVANT EXPERIENCE
R. H. BOYD PUBLISHING CORPORATION
2012 – Present
Marketing Manager
Responsible for developing and execute marketing and sales campaigns;
growing online brand visibility through the development of various online
campaigns; developing new product lines; advising CEO on various
marketing-related matters.
UNITED METHODIST PUBLISHING HOUSE
2007 – 2012
Associate Marketing Manager
Responsible for producing and execute marketing campaigns and strategic
corporate initiatives; grew online brand visibility through the development of
various online campaigns; created marketing campaigns that include
online, radio, direct mail, and print; formulated marketing activities and
policies to promote products and services. Analyzed trends and market
competition to maintain awareness of opportunities to increase sales;
worked with advertising agency of record to process invoices for media
buys.
Served in various other marketing and administrative roles.
EDUCATION
WEST VIRGINIA UNIVERSITY
Master of Science, Integrated Marketing Communications
2013
MIDDLE TENNESSEE STATE UNIVERSITY
Bachelor of Science, Business
2007
PROFESSIONAL AFFILIATIONS
American Marketing Association
American Marketing Association – Nashville Chapter
Public Relations Society of America
SOFTWARE PROFICIENCIES
Microsoft Office (Word, Excel and PowerPoint); Microsoft Visio; Adobe inDesign;
Adobe Photoshop; Adobe Lightroom; Adobe Premiere; HTML: Apple OS X;
Microsoft Dynamics – Great Plains; Sage ERP – Sage 100 Advanced; Blackbaud Kintera