Download MAPS — Marketing and Planning Strategy This marketing tool is

MAPS — Marketing and Planning Strategy
This marketing tool is available to help you begin mapping out your marketing goals. It
also gives us the opportunity to get to know you and your business.
Tell us what you are interested in or have discovered by emailing your MAPS document
to [email protected] or give us a call at 480.941.1400.
It’s A Pleasure To Meet You.
Your name:
Your title:
Organization name:
Organization type: (Please check one)
[ ] Large Corporation
[ ] Mid-Size Corporation
[ ] Small Corporation
(100+ employees)
50-100 employees)
(1-50 employees)
[ ] Nonprofit Organization
[ ] Government
Organization status:
[ ] Established
[ ] Start Up
[ ] Individual with an Idea
What industry are you in:
Work address:
Email address:
Website (if applicable):
Business phone (including area and/or country code and direct extension):
Have you worked with a marketing, advertising or graphic design company in the past?
If yes, who?
Who do you consider to be your competitors in the marketplace?
How Can We Help You?
Which of the services are you interested in? (Please check all that apply)
[ ] Brand Strategy Guidance
[ ] Identity Development
[ ] Web Design and Development
[ ] Marketing Collateral
[ ] eCommerce
[ ] Direct Mail Campaigns
[ ] Social Media Branding and Development [ ] Media Planning and Placement
[ ] Search Engine Marketing
[ ] Public Relations
[ ] Email Marketing
Brand Strategy Guidance
How prominent is your brand within your industry, both in the community and online?
Applied Creative Inc. | MAPS
What research have you done to determine your brand’s strength?
Are you managing your online presence? If yes, how?
Web Design and Development
Do you currently have a website? If yes, what is the URL?
Would you need us to redesign the site?
Does your website need new functionalities not already in place? (Please see below)
If this is a new website, what features are you looking for? (Please check all that apply)
[ ] Content Management System (CMS)
[ ] News Feeds
[ ] Clickable Photo Slideshow
[ ] Flash Introduction or Elements
[ ] Video Player(s)
[ ] Email Web Forms
[ ] Incorporation of Social Media
[ ] Text Sizer
[ ] Search
[ ] Other:
Who is your primary audience? Who is your secondary audience?
How do you envision the user will interact with your site?
Which websites do you like OR what elements of other websites have you found that
you like/inspire you?
eCommerce
Do you currently have a website? If yes, what is the URL?
If yes, do you currently sell product on your website? If yes, how? (i.e. PayPal account)
If no, what kind of product(s) will you be selling online? And approximately, how many?
Social Media Branding and Development
Do you currently use any social networking sites? If yes, which ones:
If yes, what types of messages or information does the organization share with
customers?
If none, please describe the type of customer interaction you would like to establish.
Do you need assistance generating content?
Search Engine Marketing (SEM)
Have you tried any Search Engine Marketing in the past? If yes, please check all that
apply:
[ ] Search Engine Optimization
[ ] Paid Placement (Pay-Per-Click/AdWords)
Applied Creative Inc. | MAPS
[ ] Contextual Advertising
[ ] Paid Inclusion
What was your experience?
What are sample keywords that would drive your SEM campaign?
Email Marketing
Have you done any email marketing in the past? If yes, please describe.
If no, in this email marketing campaign would there be several targeted messages for
specific, smaller, groups or one message geared towards a larger audience?
Have you acquired email addresses that are spam compliant (not purchased lists,
opt-in addresses)? If yes, approximately how many addresses?
Identity Development
Are you looking for a new brand for your company, product or service?
Do you have a name already? If yes, what is it?
Would this be a rebrand?
What feelings do you wish to evoke and which brand attributes do you wish to convey?
Marketing Collateral
Do you currently have marketing collateral that has been done in the past?
If yes, would the pieces need to be rebranded or have areas that require updating?
If no, below are commonly created marketing collateral pieces, please check all that you
are interested in.
[ ] Business System
[ ] Packaging
[ ] Brochures
[ ] Data/Sales Sheets
[ ] Pocket Folder & Inserts
[ ] Posters or other Signage
[ ] Point of Purchase
[ ] Newsletters
[ ] Leave-behinds or Flyers
[ ] Tradeshow Booth(s)
[ ] Business/Office Forms
[ ] Print Ads
[ ] Other. Please describe:
What is the goal for the various marketing pieces?
Who are we targeting?
Do you need assistance generating content?
Would you need us to purchase stock photography?
Coordinate a photo shoot?
Direct Mail Campaigns
Have you done any direct mail campaigns in the past? If yes, please describe.
If no, who are we targeting and for what purpose?
Applied Creative Inc. | MAPS
How many individuals would likely receive this Direct Mail Piece (DMP)?
Do you currently own any mailing lists that can be used?
Media Planning and Placement
Which types of media are you interested in running an ad or ads. (Please check all that
apply)
[ ] Several Publications, or [ ] Journals [ ] Magazines [ ] Newspapers
[ ] Radio
[ ] Television
[ ] Outdoor
[ ] Mobile
[ ] Mall Ads
[ ] Online
Do you have a budget for media purchases?
Will your ads need to be developed? If yes, please list which media options.
Public Relations
Have you worked with a public relations firm in the past? If yes, who?
If yes, what was promoted and what was the outcome?
If no, what will we be driving awareness to (i.e. the organization itself, a product or a
service)?
Is the PR initiative tied to an upcoming event (i.e. product launch)?
Applied Creative Inc. | MAPS