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Ch. 12 – Vocabulary Review
product life cycle
brand equity
product line
brand name
product mix
category advisor
distribution channel
supply chain
distribution strategy
test marketing
physical distribution
Select the term from the list above that best completes the statements below. Write that term in the
space provided.
A _______________________ is a bundle of physical, service, and symbolic attributes designed
to satisfy customer wants.
A________________ is a name, term, sign, symbol, design, or some combination thereof used to
identify a product or service.
A good _________________________ is easy to recognize, pronounce, remember, should attract
attention and suggest product image, and be legally protectable.
The __________________________ begins in the introduction stage, proceeds through growth
and maturity, and ends in the decline stage.
During the ___________________________ stage, the item is sold in a limited area while the
company examines both consumer responses to the new offering and the marketing effort used to
support it.
A _______________________ is a brand or other product identifying feature that has been given
exclusive legal protection.
The assortment of products offered by a firm is known as its _________________.
A _______________________________ is a series of related products or services offered by a
The ______________________________ is designated by the business customer as the major
supplier who assumes responsibility for dealing with all the other vendors for a project.
Someone who oversees a line of related products and assumes profit responsibility for his or her
product group is called a(n) ___________________________.
The overall plan to get the right product to the firm’s customers, including decisions regarding
transportation, warehousing, inventory control, order processing, and the selection of the
marketing channels is called __________________________.
The ________________________________ are the paths that goods and services and the legal
ownership of them, travel through from the producer to the customer.
The actual movement of goods and services from the producer to buyer is the
_______________________ are channel members who sell primarily to retailers, other marketing
intermediaries, or business users.
_____________________ are channel members who sell goods and services directly to
consumers for their own personal use.
The complete sequence of suppliers that contribute to creating and delivering a good or service is
called the ________________________________.
_____________________________ are the business activities involved in managing movement
of goods through the supply chain.