Download Scanmar and marketingQED merge to be the

PRESS RELEASE
Scanmar and marketingQED merge to be the largest European
software firm in marketing insights and analytics
Brands get access to the fastest and most powerful marketing insights and analytics
tools
10th March 2016 - Scanmar and marketingQED have merged to form the largest
European software firm specialising in sales and marketing analytics, planning
and business intelligence. This merger will bring marketers a series of improved
solutions that consolidates Scanmar’s specialties in big data and sales operations
with marketingQED’s strengths in predictive analytics. The combined group will
operate from offices in the Netherlands, the UK, the USA and Singapore. In
addition, they will be able to draw on an established partner network with over
500 consultants operating in a range of countries across the globe.
By combining Scanmar’s specialities in big data and sales operations with
marketingQED’s strengths in predictive analytics, the new group will offer marketing
and sales experts a unique mix of tools and services. These will deliver marketers
essential insights such as “what value does our digital advertising generate for the
brand?” or “Which sales promotions are profitable during the winter months?”
Global network
Over recent years both companies have grown rapidly, reporting double-digit growth.
The merger will bring clients multiple benefits including enhanced software and data
technologies from each company plus a range of future developments in key areas such
as big data and predictive analytics.
Make the right decision
Han Meijer of Scanmar will lead the new group with John Dawson and Drew Barnes – cofounders of marketingQED joining the board of the enlarged organization. Commenting
on the agreement, Han Meijer, CEO of Scanmar Group reports: “Many of our clients
experience increasing pressure to improve growth and financial performance. They
have to make the right decisions, but there is often a lack of real insight into what works
for their business. It is our mission to help clients solve this issue and make them much
more successful.”
John Dawson, Managing Director of marketingQED adds: “This merger will provide
clients with software solutions across key areas of marketing analysis, forecasting and
online performance. Our operations will span areas like pricing and trade terms
optimisation, sales and operations planning, trade and brand marketing and campaign &
media planning. We now combine easy access to the most powerful analytical integrated
database engine, MarketingTracker, with the fastest analytics and scenario planning
tools of marketingQED. We’re all really excited about this and are eager to get going!”
About Scanmar
Scanmar is a global provider of specialised software for marketing decision solutions
and sales forecasting tools. Its dashboard, which brings together internal and external
data sources, offers insight in the field of market information. It has provided online
reporting platforms and data warehouses for enterprise and marketing information
systems and the world’s largest brand performance trackers. Further information is
available from their web page, which is at www.scanmar.nl.
About marketingQED
marketingQED is a specialist technology company providing unique tools and training
support to deliver marketing effectiveness capability to our clients. Our mission is to
empower marketers by helping them harness the power of data and insight to make
better, more profitable marketing decisions. Since 2008, marketingQED has been
working all over the world with a variety of agencies, consultants, and brand owners to
help them achieve better performance. Further information is available from their web
page, which is at www.marketingQED.com.
END OF PRESS RELEASE
For further information, do not hesitate to contact us:
Raymond Bresching
[email protected]
(0031) 06-50485700
Video:
http://www.scanmarmarketingqed.com
Visuals:
https://www.dropbox.com/sh/donzs99gf2iydni/AAClzreWsi4PTE2jscGXItkYa?dl=0