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Job Description – Online Marketing Specialist Reports to: Marketing Manager Revision date: January 8, 2013 The Online Marketing Specialist will focus on assisting with the execution of the Informz online marketing strategy including SEO/SEM, website and landing page maintenance, online analytics, and email marketing. The online marketing specialist will help implement marketing activities across a variety of online channels as well as assist with marketing support. The ideal candidate will be someone who works well both individually and as part of a team, and is highly motivated and results-driven. Core Responsibilities: • Maintain and perform routine content updates to the Informz website using the content management system • Develop and optimize landing pages using A/B and multivariate testing methodologies to improve conversion rate • Manage Google Analytics and Google Adwords programs • Assist marketing manager with the preparation of analytic reports on web, email marketing, paid search, social media and other online marketing initiatives • Execute drip marketing program via marketing automation software • Act as Salesforce administrator for the marketing and sales teams • Handle specific projects as assigned. Knowledge and Skills • Proactive and able to work independently • Excellent verbal and written communications skills • Ability to meet project deadlines and exceed key performance indicators • Flexible attitude, ability to perform under pressure • Excellent time management skills • A commitment to quality and a thorough approach to the work • Must be highly creative • Ability to work well within a team environment Experience • Bachelors degree • Minimum 3 years experience in online marketing • Must have experience using Google Analytics and Adwords • Marketing Automation Software experience required • CMS (Wordpress) experience required • CRM experience in an Admin capacity (Salesforce) a plus • Proficient in using Microsoft Excel, Word and Powerpoint • Adobe Photoshop • Basic HTML and CSS