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xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xx x xxxxxxxxx xxxxxxxx xxxxxxxxxxxx xxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxx | SEARCH & SOCIAL ASSOCIATE EXPERIENCE MINDSHARE CLARISSA DIAZ EDUCATION UNIVERSITY OF ILLINOIS URBANA-CHAMPAIGN www.clarissadiaz.com [email protected] 773.817.7194 Bachelor of Science in Advertising Minor in Informatics August 2012 - August 2014 UNIVERSITY OF ILLINOIS CHICAGO General Studies August 2010 - May 2012 SKILLS TECHNICAL Microsoft Excel, Microsoft Visio, Microsoft Powerpoint, HTML, CSS, Javascript, Adobe Photoshop, Adobe Illustrator SEM/SEO/Social Google Analytics, Google AdWords, Bing Ads, Marin Software, Facebook Advertising, Twitter Advertising, SEO, Keyword Research, Bid Optimization, Google AdWords Editor, Bing Ads Editor OCTOBER 2014 PRESENT | CHICAGO, IL → Creating, implementing, tracking, analyzing and optimizing paid search and social campaigns → Analyze performance of client’s search and social campaign portfolio → Create SEM documents such as: keyword generation, keyword segmentation,insertion orders, ad copywriting, performance reporting, budget tracking and budget performance → Analyze,sort,and visualize raw data for weekly, monthly, and quarterly reports across search and social. → Research and present paid social targeting recommendations to meet campaign goals. → Research, evaluate, and provide new search and social opportunities. GODADDY.COM | SEO SPECIALIST INTERN JUNE 2014 AUGUST 2014 | SCOTTSDALE, AZ → Assisted with SEO efforts (keyword research, implementation, content generation) in targeted countries → Reported position/revenue increases by country and Identified new link acquisitions, monitored and targeted keywords → Assisted with collecting and reporting on web traffic data using Google Analytics and other web analytics packages @MEXGIRLPROBLEM | OWNER & CONTENT CREATOR APRIL 2011 PRESENT → Created fictional character, for entertainment, reaching out to 700 + followers → Generate content in order gauge daily follower interactions → Expanded reach using social networking platforms, About.me, Twitter, Tumblr, Ask.fm and Facebook REPPIO | MARKETING CONSULTANT AUGUST 2013 APRIL 2014 | CHICAGO, IL → Managed company social media platforms → Researched market trends, social media opportunities, and social media tools → Presented media plans and content targeted towards desired markets REPPIO | SOCIAL MEDIA & MARKETING INTERN MAY 2013 AUGUST 2014 | CHICAGO, IL → Researched social media methods and techniques → Presented strategic social media objectives along with company and market strengths/weaknesses → Worked with upper management to grow Facebook following by 50% in 3 months
