SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF
... research agenda, with an embedded, longitudinal and multiple case design. The study applies
the theoretical framework of successful place marketing in an empirical research with the case
locations of the Helsinki, Stockholm, Copenhagen and Chicago regions. The field research
was carried out between ...
Advances in Marketing - Association of Collegiate Marketing
... (ACME) Conference being held in Dallas, TX. I would also like to welcome you not only on behalf of the ACME
but also the Federation of Business Disciplines (FBD) of which ACME is a small but significant part. You and all
the participants have helped in making the conference a wonderful place of lear ...
Marketing Strategy Final967.46 KB
... BWV advocacy activities seek to influence or persuade decision makers,
especially governments, on matters that affect bushwalkers, potential
bushwalkers and the places where they walk. While considerable work
has been done since BWV was established in 2006, greater focus needs
to be placed on establ ...
as a PDF
... Low price elasticity of demand
an empirical investigation of entrepreneurial marketing dimensions
... With these developments, Hills and Hultman (2006) proposed that EM should be viewed as an umbrella strategy
which acknowledges three broad areas of research including marketing in new ventures or SMEs, entrepreneurship
activities within larger organizations, and innovative and cost-effective marketi ...
Semen donor recruitment strategies—a non
... donors. The recruiter may find that this process, which of
itself gives esteem, may engage providers thought to be
motivated by money alone and encourage them to continue
donating on a different basis.
What becomes apparent with our emphasis is that recruiters
must become engaged in a continuous dia ...
Marketing’s Influence Tactics in New Product Development: 嘷嘷嘷嘷
... political behavior [28,48]. Second, the NPD process
engenders political behavior because of the power
imbalance among the participants. Asymmetric power
engenders resistance and conflict among participants
and hence fuels their use of influence tactics in decision-making [2,8]. Third, the NPD proces ...
Understanding the Marketing Department`s Influence Within the Firm
... However, many statements about the role of marketing
in modern firms remain anecdotal or journalistic. Academics also have investigated and elaborated on the role of
marketing in empirical studies. For example, Homburg,
Workman, and Krohmer (1999) examine marketing’s influence within the firm and, i ...
The City Marketing Pilot Plan of Nea Ionia, Magnesia, Greece: An
... the multidimensional image of Nea Ionia is effectively promoted. Ιt includes the processes of
Place/ Distribution and Promotion, and the larger part focuses in two equally significant key
issues. The first one is the analysis of the Critical Path Model (CPM) aiming at the provision of a
strategic gu ...
... The CMPP is based on the Strategic Planning process, always starting from the
identification of the city’s vision (focusing on its branding) and the primary urban
development objectives that have to be satisfied. Thus, the CMPP has a strategic character,
based on its structure in connection to the i ...
Marketing Renaissance - University of Southern California
... be in the translation, Semaca pointed to Harrah’s Entertainment and its chief executive officer (CEO) Gary Loveman,
a former Harvard Business School professor. This CEO catapulted his firm to a leading position in the gaming industry. Drawing on academic research, Harrah’s developed
sophisticated mo ...
Market and supplier characteristics driving distributor
... which call for higher buffer inventories, increase the need for
information exchange, and augment the costs of seeking and
checking new suppliers (Levy, 1997). It is critical that export
managers on the other hand, enhance understanding of key
constituent elements of relationship quality (as perceiv ...
1 Political Marketing Theory: Hendiadyoin or Oxymoron Stephan
... instruments; but none proffered a ‘general’ theory. However, research on political
marketing quickly gained momentum, driven mainly by the dynamic development of
marketing applications by political parties and candidates. Although technological
drivers, especially in the media arena, are often quot ...
Why do some business relationships persist
... that induce an individual into a relationship. These positive forces are termed ‘attraction’ in
Levinger’s model, ‘satisfaction’ in Rusbult’s and ‘personal commitment’ in Johnson’s.
Second, all three models consider investments that bind an individual to a relationship. These
forces are termed ‘barr ...
Subconscious responses to fear-appeal health warnings: An
... In a marketing communication context, the concepts of attitude
and persuasion go hand-in-hand. Persuasion is an effort by a
communicator to influence the consumer’s attitude and
behaviour (Shimp 2003:222). The basic purpose of any social
marketing communication campaign is attitude change (to
Decomposing the Value of Word-of
... benefit from the program; how targeting influential customers changes the value of a program;
and how a shorter measurement horizon can lead to a considerable overestimation of the benefit
of a word-of-mouth program. Given the increasing role of word-of-mouth programs in marketing
mix activities, th ...
Measuring Marketing Productivity: Current Knowledge and Future
... more productive). Thus, marketing actions both create and
leverage market-based assets. It is also important to distinguish between the “effectiveness” and the “efficiency” of
marketing actions. For example, price promotions can be
efficient in that they deliver short-term revenues and cash
flows. H ...
The Potential Implications of Web
... For Maison, Greenwald, and Bruin (2004), there are strong correlations between
implicit attitudes and explicit attitudes, and implicit attitudes have the potential
to predict brand preference, product usage, and brand recognition. For Dempsey and
Mitchell (2004), potentially, there are relations bet ...
Why study pricing?
Up to the firm to select which price a customer should pay based on
Characteristics must be unambiguous and correlated with EVC
... separate item, which could significantly alter the profit margins and the
marketing efficiency. To improve the marketing system, it is essential to
create awareness among the growers, farm workers and managers, traders
and exporters about the extent of these losses and their economic
consequences. K ...
Should marketing be cross-functional? Conceptual
... activities, or in an integrative way considering both activities
and organizational entities. They note that all of the definitions of marketing provided by the American Marketing
Association over the past 40 years have treated marketing as
a set of activities. In this paper, we follow this activity ...
The Role of Social Marketing Organizations
... programs in the developing world. The discipline has matured and social
marketers are now applying a total market approach (TMA) to fill market
gaps, satisfy unmet need, and increase commercial sector engagement.
This paper presents case studies from Myanmar (PSI/M) and Viet Nam
(PSI/V), examines th ...
Adapting to a New Peanut Program
... Southwest Peanut Cooperative Marketing Association
to do a series of meetings.
• Developed Marketing Oklahoma Peanuts factsheet,
Excel pricing model, and powerpoint presentations to
help producers identify and manage price risk.
• 12 workshops in Oklahoma where material and
information developed by ...
... of the Healthy Weight, Healthy Lives programme.
This will be England’s first ever national social marketing campaign to reduce obesity
and the most ambitious to launch anywhere in the world on this topic. Unlike other
areas of health promotion, which can draw on a rich evidence base of what has and
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.Although ""social marketing"" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an oversimplification. The primary aim of social marketing is ""social good"", while in ""commercial marketing"" the aim is primarily ""financial"". This does not mean that commercial marketers can not contribute to achievement of social good.Increasingly, social marketing is being described as having ""two parents""—a ""social parent"", including social science and social policy approaches, and a ""marketing parent"", including commercial and public sector marketing approaches.