SUCCESS FACTORS OF PLACE MARKETING: A STUDY OF
... research agenda, with an embedded, longitudinal and multiple case design. The study applies the theoretical framework of successful place marketing in an empirical research with the case locations of the Helsinki, Stockholm, Copenhagen and Chicago regions. The field research was carried out between ...
... research agenda, with an embedded, longitudinal and multiple case design. The study applies the theoretical framework of successful place marketing in an empirical research with the case locations of the Helsinki, Stockholm, Copenhagen and Chicago regions. The field research was carried out between ...
Advances in Marketing - Association of Collegiate Marketing
... (ACME) Conference being held in Dallas, TX. I would also like to welcome you not only on behalf of the ACME but also the Federation of Business Disciplines (FBD) of which ACME is a small but significant part. You and all the participants have helped in making the conference a wonderful place of lear ...
... (ACME) Conference being held in Dallas, TX. I would also like to welcome you not only on behalf of the ACME but also the Federation of Business Disciplines (FBD) of which ACME is a small but significant part. You and all the participants have helped in making the conference a wonderful place of lear ...
Marketing Strategy Final967.46 KB
... BWV advocacy activities seek to influence or persuade decision makers, especially governments, on matters that affect bushwalkers, potential bushwalkers and the places where they walk. While considerable work has been done since BWV was established in 2006, greater focus needs to be placed on establ ...
... BWV advocacy activities seek to influence or persuade decision makers, especially governments, on matters that affect bushwalkers, potential bushwalkers and the places where they walk. While considerable work has been done since BWV was established in 2006, greater focus needs to be placed on establ ...
an empirical investigation of entrepreneurial marketing dimensions
... With these developments, Hills and Hultman (2006) proposed that EM should be viewed as an umbrella strategy which acknowledges three broad areas of research including marketing in new ventures or SMEs, entrepreneurship activities within larger organizations, and innovative and cost-effective marketi ...
... With these developments, Hills and Hultman (2006) proposed that EM should be viewed as an umbrella strategy which acknowledges three broad areas of research including marketing in new ventures or SMEs, entrepreneurship activities within larger organizations, and innovative and cost-effective marketi ...
Semen donor recruitment strategies—a non
... donors. The recruiter may find that this process, which of itself gives esteem, may engage providers thought to be motivated by money alone and encourage them to continue donating on a different basis. What becomes apparent with our emphasis is that recruiters must become engaged in a continuous dia ...
... donors. The recruiter may find that this process, which of itself gives esteem, may engage providers thought to be motivated by money alone and encourage them to continue donating on a different basis. What becomes apparent with our emphasis is that recruiters must become engaged in a continuous dia ...
Marketing’s Influence Tactics in New Product Development: 嘷嘷嘷嘷
... political behavior [28,48]. Second, the NPD process engenders political behavior because of the power imbalance among the participants. Asymmetric power engenders resistance and conflict among participants and hence fuels their use of influence tactics in decision-making [2,8]. Third, the NPD proces ...
... political behavior [28,48]. Second, the NPD process engenders political behavior because of the power imbalance among the participants. Asymmetric power engenders resistance and conflict among participants and hence fuels their use of influence tactics in decision-making [2,8]. Third, the NPD proces ...
Understanding the Marketing Department`s Influence Within the Firm
... However, many statements about the role of marketing in modern firms remain anecdotal or journalistic. Academics also have investigated and elaborated on the role of marketing in empirical studies. For example, Homburg, Workman, and Krohmer (1999) examine marketing’s influence within the firm and, i ...
... However, many statements about the role of marketing in modern firms remain anecdotal or journalistic. Academics also have investigated and elaborated on the role of marketing in empirical studies. For example, Homburg, Workman, and Krohmer (1999) examine marketing’s influence within the firm and, i ...
The City Marketing Pilot Plan of Nea Ionia, Magnesia, Greece: An
... the multidimensional image of Nea Ionia is effectively promoted. Ιt includes the processes of Place/ Distribution and Promotion, and the larger part focuses in two equally significant key issues. The first one is the analysis of the Critical Path Model (CPM) aiming at the provision of a strategic gu ...
... the multidimensional image of Nea Ionia is effectively promoted. Ιt includes the processes of Place/ Distribution and Promotion, and the larger part focuses in two equally significant key issues. The first one is the analysis of the Critical Path Model (CPM) aiming at the provision of a strategic gu ...
deffner-metaxas
... The CMPP is based on the Strategic Planning process, always starting from the identification of the city’s vision (focusing on its branding) and the primary urban development objectives that have to be satisfied. Thus, the CMPP has a strategic character, based on its structure in connection to the i ...
... The CMPP is based on the Strategic Planning process, always starting from the identification of the city’s vision (focusing on its branding) and the primary urban development objectives that have to be satisfied. Thus, the CMPP has a strategic character, based on its structure in connection to the i ...
Marketing Renaissance - University of Southern California
... be in the translation, Semaca pointed to Harrah’s Entertainment and its chief executive officer (CEO) Gary Loveman, a former Harvard Business School professor. This CEO catapulted his firm to a leading position in the gaming industry. Drawing on academic research, Harrah’s developed sophisticated mo ...
... be in the translation, Semaca pointed to Harrah’s Entertainment and its chief executive officer (CEO) Gary Loveman, a former Harvard Business School professor. This CEO catapulted his firm to a leading position in the gaming industry. Drawing on academic research, Harrah’s developed sophisticated mo ...
In-Store Sampling Packaging FSIs/Circulars Shopper Marketing 4.0
... Source: GMA/Booz & Company Survey of CPG Manufacturers and Retailers, Summer 2010; GMA/Booz & Company Shopper Survey, Summer 2010 ...
... Source: GMA/Booz & Company Survey of CPG Manufacturers and Retailers, Summer 2010; GMA/Booz & Company Shopper Survey, Summer 2010 ...
Market and supplier characteristics driving distributor
... which call for higher buffer inventories, increase the need for information exchange, and augment the costs of seeking and checking new suppliers (Levy, 1997). It is critical that export managers on the other hand, enhance understanding of key constituent elements of relationship quality (as perceiv ...
... which call for higher buffer inventories, increase the need for information exchange, and augment the costs of seeking and checking new suppliers (Levy, 1997). It is critical that export managers on the other hand, enhance understanding of key constituent elements of relationship quality (as perceiv ...
1 Political Marketing Theory: Hendiadyoin or Oxymoron Stephan
... instruments; but none proffered a ‘general’ theory. However, research on political marketing quickly gained momentum, driven mainly by the dynamic development of marketing applications by political parties and candidates. Although technological drivers, especially in the media arena, are often quot ...
... instruments; but none proffered a ‘general’ theory. However, research on political marketing quickly gained momentum, driven mainly by the dynamic development of marketing applications by political parties and candidates. Although technological drivers, especially in the media arena, are often quot ...
Why do some business relationships persist
... that induce an individual into a relationship. These positive forces are termed ‘attraction’ in Levinger’s model, ‘satisfaction’ in Rusbult’s and ‘personal commitment’ in Johnson’s. Second, all three models consider investments that bind an individual to a relationship. These forces are termed ‘barr ...
... that induce an individual into a relationship. These positive forces are termed ‘attraction’ in Levinger’s model, ‘satisfaction’ in Rusbult’s and ‘personal commitment’ in Johnson’s. Second, all three models consider investments that bind an individual to a relationship. These forces are termed ‘barr ...
Subconscious responses to fear-appeal health warnings: An
... In a marketing communication context, the concepts of attitude and persuasion go hand-in-hand. Persuasion is an effort by a communicator to influence the consumer’s attitude and behaviour (Shimp 2003:222). The basic purpose of any social marketing communication campaign is attitude change (to refrai ...
... In a marketing communication context, the concepts of attitude and persuasion go hand-in-hand. Persuasion is an effort by a communicator to influence the consumer’s attitude and behaviour (Shimp 2003:222). The basic purpose of any social marketing communication campaign is attitude change (to refrai ...
Decomposing the Value of Word-of
... benefit from the program; how targeting influential customers changes the value of a program; and how a shorter measurement horizon can lead to a considerable overestimation of the benefit of a word-of-mouth program. Given the increasing role of word-of-mouth programs in marketing mix activities, th ...
... benefit from the program; how targeting influential customers changes the value of a program; and how a shorter measurement horizon can lead to a considerable overestimation of the benefit of a word-of-mouth program. Given the increasing role of word-of-mouth programs in marketing mix activities, th ...
Measuring Marketing Productivity: Current Knowledge and Future
... more productive). Thus, marketing actions both create and leverage market-based assets. It is also important to distinguish between the “effectiveness” and the “efficiency” of marketing actions. For example, price promotions can be efficient in that they deliver short-term revenues and cash flows. H ...
... more productive). Thus, marketing actions both create and leverage market-based assets. It is also important to distinguish between the “effectiveness” and the “efficiency” of marketing actions. For example, price promotions can be efficient in that they deliver short-term revenues and cash flows. H ...
The Potential Implications of Web
... For Maison, Greenwald, and Bruin (2004), there are strong correlations between implicit attitudes and explicit attitudes, and implicit attitudes have the potential to predict brand preference, product usage, and brand recognition. For Dempsey and Mitchell (2004), potentially, there are relations bet ...
... For Maison, Greenwald, and Bruin (2004), there are strong correlations between implicit attitudes and explicit attitudes, and implicit attitudes have the potential to predict brand preference, product usage, and brand recognition. For Dempsey and Mitchell (2004), potentially, there are relations bet ...
Why study pricing?
... segmentation Up to the firm to select which price a customer should pay based on observable characteristics Characteristics must be unambiguous and correlated with EVC ...
... segmentation Up to the firm to select which price a customer should pay based on observable characteristics Characteristics must be unambiguous and correlated with EVC ...
PDF
... separate item, which could significantly alter the profit margins and the marketing efficiency. To improve the marketing system, it is essential to create awareness among the growers, farm workers and managers, traders and exporters about the extent of these losses and their economic consequences. K ...
... separate item, which could significantly alter the profit margins and the marketing efficiency. To improve the marketing system, it is essential to create awareness among the growers, farm workers and managers, traders and exporters about the extent of these losses and their economic consequences. K ...
Should marketing be cross-functional? Conceptual
... activities, or in an integrative way considering both activities and organizational entities. They note that all of the definitions of marketing provided by the American Marketing Association over the past 40 years have treated marketing as a set of activities. In this paper, we follow this activity ...
... activities, or in an integrative way considering both activities and organizational entities. They note that all of the definitions of marketing provided by the American Marketing Association over the past 40 years have treated marketing as a set of activities. In this paper, we follow this activity ...
The Role of Social Marketing Organizations
... programs in the developing world. The discipline has matured and social marketers are now applying a total market approach (TMA) to fill market gaps, satisfy unmet need, and increase commercial sector engagement. This paper presents case studies from Myanmar (PSI/M) and Viet Nam (PSI/V), examines th ...
... programs in the developing world. The discipline has matured and social marketers are now applying a total market approach (TMA) to fill market gaps, satisfy unmet need, and increase commercial sector engagement. This paper presents case studies from Myanmar (PSI/M) and Viet Nam (PSI/V), examines th ...
Adapting to a New Peanut Program
... Southwest Peanut Cooperative Marketing Association to do a series of meetings. • Developed Marketing Oklahoma Peanuts factsheet, Excel pricing model, and powerpoint presentations to help producers identify and manage price risk. • 12 workshops in Oklahoma where material and information developed by ...
... Southwest Peanut Cooperative Marketing Association to do a series of meetings. • Developed Marketing Oklahoma Peanuts factsheet, Excel pricing model, and powerpoint presentations to help producers identify and manage price risk. • 12 workshops in Oklahoma where material and information developed by ...
... of the Healthy Weight, Healthy Lives programme. This will be England’s first ever national social marketing campaign to reduce obesity and the most ambitious to launch anywhere in the world on this topic. Unlike other areas of health promotion, which can draw on a rich evidence base of what has and ...