The Global Footwear Market: Athletic and non
... In-depth research…expert analy sis. Our reports are written by analysts with years of experience as professionals working in the industries that they now cover. This experience and our time-intensive research methodology result in authoritative analysis that aids the decision-making processes of our ...
... In-depth research…expert analy sis. Our reports are written by analysts with years of experience as professionals working in the industries that they now cover. This experience and our time-intensive research methodology result in authoritative analysis that aids the decision-making processes of our ...
Cinzano 250th Anniversari
... Cinzano Vermouths are conceived through the union of wine, alcohol, sugar and an infusion of herbs and spices, of which absinthe is without a doubt the most important. In all its versions Cinzano, as an aperitif or as an after-dinner drink, is best enjoyed chilled (ideally between 8° and 12°C).Befor ...
... Cinzano Vermouths are conceived through the union of wine, alcohol, sugar and an infusion of herbs and spices, of which absinthe is without a doubt the most important. In all its versions Cinzano, as an aperitif or as an after-dinner drink, is best enjoyed chilled (ideally between 8° and 12°C).Befor ...
The Effects of Age-Congruent Ambient Scent on the Amount of Time
... responses. Product-scent congruity was also shown to improve consumer evaluations (Mitchell et al., 1995). When ambient scent matched the product (i.e. a chocolate fragrance with chocolate products), it yielded more positive results than when the scent was incongruent with the product (i.e. a floral ...
... responses. Product-scent congruity was also shown to improve consumer evaluations (Mitchell et al., 1995). When ambient scent matched the product (i.e. a chocolate fragrance with chocolate products), it yielded more positive results than when the scent was incongruent with the product (i.e. a floral ...
1 The Effects of Imagery Instructions, Ad Modality and Ad Focus on
... In this section, we provide the theoretical rationale for the anticipated moderating roles of ad modality and ad focus in the effectiveness of imagery instructions. Role of Ad Modality Most studies on imagery in advertising have focused on the visual mode by using print ads while a few studies have ...
... In this section, we provide the theoretical rationale for the anticipated moderating roles of ad modality and ad focus in the effectiveness of imagery instructions. Role of Ad Modality Most studies on imagery in advertising have focused on the visual mode by using print ads while a few studies have ...
Selecting a Customization Strategy under Competition: Mass Customization, Targeted Mass Customization, and Product Proliferation
... a firm may be able to achieve customization in more than one segment of the product space. That is, a firm may have multiple customization scopes, each representing a range of customized products, instead of product varieties in one continuous customization segment. We denote this hybrid strategy as ...
... a firm may be able to achieve customization in more than one segment of the product space. That is, a firm may have multiple customization scopes, each representing a range of customized products, instead of product varieties in one continuous customization segment. We denote this hybrid strategy as ...
The Nature of Infant Formula and Follow
... 15. TV adverts for formula products used techniques designed to play on the emotions of consumers more often than did print adverts, and emotional triggers increased in prevalence from 2006 to 2008-09. These emotion-triggering techniques can influence less involved consumers by drawing their attenti ...
... 15. TV adverts for formula products used techniques designed to play on the emotions of consumers more often than did print adverts, and emotional triggers increased in prevalence from 2006 to 2008-09. These emotion-triggering techniques can influence less involved consumers by drawing their attenti ...
Linguistic and Structural Differences in Traditional and
... traditional and Internet car advertisements in the UK. The term Internet advertising refers to all the advertisements published on the Internet, e.g. banner advertisements and pop-ups as well as the actual homepages of companies. Traditional advertising, on the other hand, signifies all the advertis ...
... traditional and Internet car advertisements in the UK. The term Internet advertising refers to all the advertisements published on the Internet, e.g. banner advertisements and pop-ups as well as the actual homepages of companies. Traditional advertising, on the other hand, signifies all the advertis ...
DOCTORAL THESIS INTERNATIONALISATION AND INTERNATIONAL MARKETING: EXPORT BEHAVIOUR, INTERNATIONAL MARKETING STRATEGY
... logistics and communications systems available to all companies together with the information technology revolution are exposing all companies both to new markets and to international competition. As a result, SMEs that do not consider internationalisation are unknowingly self imposing a severe rest ...
... logistics and communications systems available to all companies together with the information technology revolution are exposing all companies both to new markets and to international competition. As a result, SMEs that do not consider internationalisation are unknowingly self imposing a severe rest ...
Humor in Advertising
... The marketing communication process is based upon the source that encodes a message by translating the idea to be communicated into a symbol consisting words, pictures and numbers. The message is transmitted through media such as television or posters, which are selected for their ability to reach t ...
... The marketing communication process is based upon the source that encodes a message by translating the idea to be communicated into a symbol consisting words, pictures and numbers. The message is transmitted through media such as television or posters, which are selected for their ability to reach t ...
CONTENTS 5 A
... From the Editor As my first comments as the new editor, I want to thank Kevin and Enid Wilson at the Sales Research Trust for passing the torch of ownership of the Journal of Selling & Major Account Management to the Department of Marketing at Northern Illinois University. It is very important to ha ...
... From the Editor As my first comments as the new editor, I want to thank Kevin and Enid Wilson at the Sales Research Trust for passing the torch of ownership of the Journal of Selling & Major Account Management to the Department of Marketing at Northern Illinois University. It is very important to ha ...
The Proposed Model of Attitude toward Advertising
... My special appreciation extends to Dr. In Sung Yeo who was my advisor when I was a mater student at Yonsei University. Dr. Yeo provided for me the foundation of my academic endeavors and the power and motivation to study in the U.S. His continued attention and advice helped me finish this long journ ...
... My special appreciation extends to Dr. In Sung Yeo who was my advisor when I was a mater student at Yonsei University. Dr. Yeo provided for me the foundation of my academic endeavors and the power and motivation to study in the U.S. His continued attention and advice helped me finish this long journ ...
Developing Market Segmentation in Tourism
... Travel and tourism are important industries in many countries, providing both economic growth and employment (Yannopolous & Rotenberg, 1999). According to World Tourism Organization (UNWTO, 2013a) tourism has become one of the major players in international commerce. This growth goes hand in hand wi ...
... Travel and tourism are important industries in many countries, providing both economic growth and employment (Yannopolous & Rotenberg, 1999). According to World Tourism Organization (UNWTO, 2013a) tourism has become one of the major players in international commerce. This growth goes hand in hand wi ...
Mobile Marketer`s Classic Guide to Mobile Advertising
... What’s next for mobile advertising? Already a significant amount of mobile advertising is be- The biggest thing we’re going to see is mobile become a ing driven by the iPad. People are increasingly serving line item. and engaging with advertising through it. The important thing is that the big parad ...
... What’s next for mobile advertising? Already a significant amount of mobile advertising is be- The biggest thing we’re going to see is mobile become a ing driven by the iPad. People are increasingly serving line item. and engaging with advertising through it. The important thing is that the big parad ...
Understanding Digital Marketing
... hunger for data and knowledge: anything that would give their particular brand that elusive competitive edge. When putting this book together we wanted to make it as informative and practical as possible. Each chapter begins with a summary of its content, so you can easily browse through the chapter ...
... hunger for data and knowledge: anything that would give their particular brand that elusive competitive edge. When putting this book together we wanted to make it as informative and practical as possible. Each chapter begins with a summary of its content, so you can easily browse through the chapter ...
Does Volvo Cars` marketing strategy differ according to consumer
... of Volvos and to the efficiency of Volvo Cars‟ marketing strategy: we may indeed assume that they have managed to convey their values (and that these values are perceived as good by the customers) and to promote their products in a way that has convinced customers that Volvo is a good choice for a c ...
... of Volvos and to the efficiency of Volvo Cars‟ marketing strategy: we may indeed assume that they have managed to convey their values (and that these values are perceived as good by the customers) and to promote their products in a way that has convinced customers that Volvo is a good choice for a c ...
Attitudes and behaviour towards food attributes and organic food
... and Ruto, E. (2010) Consumer attitudes towards organic versus conventional food with specific quality attributes. Wageningen Journal of Life Science, doi:10.1016/j.njas.2010.10.002. ...
... and Ruto, E. (2010) Consumer attitudes towards organic versus conventional food with specific quality attributes. Wageningen Journal of Life Science, doi:10.1016/j.njas.2010.10.002. ...
Personal Selling - Radford University
... This product is very healthy and is very good at targeting this group of consumers. A weakness Kashi has is that many children do not perceive the cereal as “fun” to eat. Kashi’s target market does not include kids. The major unique selling point of the cereal is its healthy reputation. As of now Ka ...
... This product is very healthy and is very good at targeting this group of consumers. A weakness Kashi has is that many children do not perceive the cereal as “fun” to eat. Kashi’s target market does not include kids. The major unique selling point of the cereal is its healthy reputation. As of now Ka ...
the influence of consumers` ethnic identity on advertising responses
... advertisements has been done in the United States. The ethnic, racial and cultural composition of the population of Suriname is different from the population of the United States. This raises the question if findings of these researches - demonstrating the effects of consumers’ ethnic identity on re ...
... advertisements has been done in the United States. The ethnic, racial and cultural composition of the population of Suriname is different from the population of the United States. This raises the question if findings of these researches - demonstrating the effects of consumers’ ethnic identity on re ...
Co-branding: brand equity and trial effects
... strategies as a means to gain more marketplace exposure, fend off the threat of private label brands, and share expensive promotional costs with a partner (Spethmann and Benezra, 1994). Despite the growing use of co-branding in practice, little empirical research has been conducted on the topic. Sim ...
... strategies as a means to gain more marketplace exposure, fend off the threat of private label brands, and share expensive promotional costs with a partner (Spethmann and Benezra, 1994). Despite the growing use of co-branding in practice, little empirical research has been conducted on the topic. Sim ...
Forward Buying Without Trade Promotions
... coordinated level in a dynamic setting, even with a very simple wholesale price contract. Within the marketing literature, the practice of forward buying by retailers has been linked directly to the presence of trade promotions, which are temporary price discounts offered by manufacturers to their d ...
... coordinated level in a dynamic setting, even with a very simple wholesale price contract. Within the marketing literature, the practice of forward buying by retailers has been linked directly to the presence of trade promotions, which are temporary price discounts offered by manufacturers to their d ...
Educational-SAF_for_Cloud_Business_Alignment-WD
... departments and external sources pertaining to my sales... ...
... departments and external sources pertaining to my sales... ...
Emotions and interactivity in advertising
... puppies has shown itself to be useful in the past, making commercials cute like the Scottex commercials with a puppy, or funny like the TV commercials “maman a dis que je peux”6 for Hansaplast condoms, where a child gets to do anything he wants because his mom says “Ouiiiiiiiiii” during her orgasms. ...
... puppies has shown itself to be useful in the past, making commercials cute like the Scottex commercials with a puppy, or funny like the TV commercials “maman a dis que je peux”6 for Hansaplast condoms, where a child gets to do anything he wants because his mom says “Ouiiiiiiiiii” during her orgasms. ...
How Analytics Drives Customer Life-Cycle Management
... customer interaction leaves a trail of customer data waiting to be analyzed. Firms that focus their budgets on customer intelligence will thrive in this environment.2 But few firms have tapped into the intelligence zeitgeist. Our research shows that about one-fifth of business decision-makers don’t ...
... customer interaction leaves a trail of customer data waiting to be analyzed. Firms that focus their budgets on customer intelligence will thrive in this environment.2 But few firms have tapped into the intelligence zeitgeist. Our research shows that about one-fifth of business decision-makers don’t ...
Customer Loyalty Attributes: A Perspective
... loyalty and identifying what a particular class of ...
... loyalty and identifying what a particular class of ...