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What is Marketing Mix?
The marketing mix is the combination of
marketing activities that an organisation
engages in so as to best meet the needs of its
targeted market. Traditionally the marketing
mix consisted of just 4 Ps.
Getting the mix of these elements right enables
the organisation to meet its marketing
objectives and to satisfy the requirements of
The Marketing Mix
Price and Place
Price – How you price your product or service
so that your price remains competitive but
allows you to make a good profit.
Place (Also referred to as Distribution) – Where
your business sells its products or services and
how it gets those products or services to your
Product and Promotion
Product – The products or services offered to
your customer: Their physical attributes, what
they do, how they differ from your competitors
and what benefits they provide.
Promotion – The methods used to
communicate the features and benefits of your
products or services to your target customers.