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Marketing Administrator
Department:
Marketing
Reports to:
Head of Marketing
Salary (Grade/Point/Annual/Pro rata):
Grade 3
Responsible for:
N/A
Hours per week/FTE:
36.25 hours
Shift Pattern:
Monday to Friday.
8.45 am – 5pm (one hour lunch)
Job Purpose/Summary:
To ensure the provision of proficient administrative support to the Marketing Team,
specifically in relation to delivering rebrand and website projects through the day to day
administration and project.
Main Responsibilities/Key Tasks:
This administrative post requires flexibility, responsiveness and work planning. Specific
responsibilities and priorities will change in the context of strategic and departmental
priorities. The main responsibility will be to provide effective support to the Marketing Team
throughout the delivery of two major projects: college rebranding and new website
development.
The job involves daily contact with senior staff and students, as well as members of the
public and external stakeholders
Key Tasks
1. Assist in the implementation of the branding and website projects.
2. Implement, monitor and manage specific systems to support the efficient
management of administrative procedures within the Marketing Team.
3. To provide general administrative support to the marketing area, including
maintaining, reviewing and developing office systems, databases and records,
including the compiling data and information for PR, marketing and student
recruitment purposes. Specific project-based administration and organisation of
plans and calendars.
4. Assist in the administration of Search Engine Optimisation (SEO) work.
5. Monitoring and updating digital platforms such as social media networks with
relevant high quality content.
6. Coordinate travel and other events arrangements for staff and student
ambassadors.
7. Assist with development of Customer Relationship Management (CRM) system.
8. To deal with enquiries and provide accurate responses.
9. To assist with the development of advertisements and marketing campaigns,
creating targeted material and monitoring success.
10. To support the work of Marketing Officers by sourcing/developing a library of
images, video content, and student, alumni and staff profiles, along with a bank of
copy for use across a wide range of media and publications to reflect course,
department and college USPs (unique selling points).
11. To assist with organising and setting up recruitment events and to represent the
college at such events. These may be on or off site.
12. Stock control, management and ordering of resources and branded items,
including liaison with print, design and digital agencies.
13. Undertake meeting administration where necessary - prepare and disseminate
papers, agenda and minutes, and book rooms where necessary for meetings.
14. Liaise with other educational establishments and external stakeholders.
15. Champion and maintain an efficient and pleasant working environment within the
office and wider college environment.
16. Undertake any other reasonable duties as directed by the line manager.
Additional Duties
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To demonstrate support for the College’s commitment to equal opportunities and
its Dignity, Diversity and Equality Policy.
To demonstrate support for the College’s Health and Safety Policy ensuring that it
is adhered to in the post holder’s areas of responsibility.
To undertake other activities identified from time to time commensurate with the
level of the post.
Requirement:
Essential:
Desirable:
Education, Training
and Qualifications
 GCSE English and Maths or
equivalent.
 Educated to A level or equivalent.
Skills and Knowledge
 Excellent written and verbal
 Excellent interpersonal
communication
 Proficient in Microsoft Word and
Excel
 Exceptional organisational skills
 Previous administration
experience.
 Degree in relevant area
 Professional marketing
or communications
qualification.
Knowledge and
experience of databases
Experience
Personal Attributes
Abilities
Other Requirements






Positive attitude
Team player
Personal resilience
Professionalism
Commitment
Ability to communicate with staff,
students and members of the
public at all levels
 Ability to work independently, at
times under considerable
pressure
 Ability to prioritise and work on
own initiative to ensure key
objectives are met
 Ability to maintain confidentiality
is essential to this post.
 Previous administration
experience in a similar
environment.