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Equity
GIF marketing platform Cinegif raises $500K in angel funding
Cinegif, an Austin-based startup that makes it easy for companies to create GIFs for use in
marketing campaigns, has raised $500,000 in funding from Texas angel investors. The angel
round will be used by Cinegif to accelerate sales and marketing for its cloud-based GIF marketing
platform. For more
Technology
Casale Media launches first site with open access to programmatic data
Index Exchange, a fully customizable exchange technology and premium programmatic
marketplace from Casale Media, announced the re-launch of its website. The new site is the first
to offer open access to data from actual programmatic advertising activity across a variety of
vertical industries. For more
24/7 Media, Shiny Ads partner on self-serve ad solution
24/7 Media, a global leader in digital media & technology, and Shiny Ads, a premium advertising
technology company, announced today a partnership that brings a robust self-serve advertising
solution to 24/7 Media that specifically aims to grow revenue opportunities for its portfolio of
trusted media partners. For more
Pinterest will start showing ads as traffic keeps growing but shifts to mobile
After four years, Pinterest is taking its first serious steps towards monetization. CEO Ben
Silbermann told users "we're going to start experimenting with promoting certain pins" because
"it's so important that Pinterest is a service that will be here to stay." The announcement signals a
shift from web growth to mobile growth and business for Pinterest. For more
Google ready to toss cookies as ground shifts for online ad rules
According to USA Today, Google plans to abandon third party cookies (mini programs that track
your web browsing) in favor of an anonymous ID system that it will share with those advertisers
and ad networks that abide by its guidelines. For more
BlueKai and Nexage team up to power data-driven targeting in mobile
Nexage, the leading premium mobile advertising exchange, today announced a partnership
with BlueKai, the only independent SaaS solution for data management, analysis and activation in
marketing. The Nexage-BlueKai partnership combines Nexage's data solution, Nexage Connect,
with BlueKai in two ways. For more
Google's patent search engine expands global footprint with support for China, Germany,
Canada & WIPO
Google is making a move to expand the capabilities of its patents search engine,
google.com/patents - often one of the first stops for entrepreneurs in search of information on
existing patents. The company says today that it has broadened its footprint to now include four
new patent agencies: China, Germany, Canada and WIPO. For more
BrandAds aims to measure the true impact of video ad campaigns
Avi Brown, co-founder and CEO of BrandAds, said there are big challenges facing companies that
want to know if their online video ad campaigns are actually paying off. That's what Brown said he
and his co-founders are trying to fix with BrandAds. The company was founded in 2011 and is
launching its first product BrandAds Bridge today. For more
Tumblr inks firehose deal with DataSift to tumble further into the world of big
media advertising
Tumblr has inked a deal with DataSift to provide a firehose of Tumblr data - including both realtime and historic data - to power consumer engagement analytics. In our increasingly ad-techfuelled world, this is essential data for brands and their ad partners when looking to buy ads
against the 5.5 billion interactions that happen each month on Tumblr. For more
Industry News
Livefyre opens London sales office to expand amongst European publishers
Following its acquisition of Storify just the other week, Livefyre a commenting platform used by
TechCrunch and other websites, has announced that it's opened an office in London to serve the
UK/European markets. It's already bagged some customers, including News UK, Times Online, The
Sun, Fabulous magazine, The Scottish Sun, Decca Records and Time Out Global. For more
Will Criteo buck the trend of disappointing ad tech IPOs?
Retargeting company Criteo has filed paperwork with the SEC and added its name to the growing
list of recent ad tech IPOs, according to All Things D. Indeed, reports of Criteo's public offering
intentions began circulating around 7 months ago. The French firm last made headlines in July,
when it amped up its mobile strategy by acquiring AD-X Tracking. For more
Zen & the art of mobile advertising
To avoid the frustration and dissatisfaction common to mobile advertising, I submit that for a
truly quality mobile advertising experience, we must embrace platforms that provide the "right
context" and the "right content" to an ecosystem of advertiser networks, mediation layers and
publishers to get to the Zen of Mobile Advertising. For more
Infographic: Mobile's meteoric rise
A new infographic from AdTruth illustrates why mobile is one of the most dynamic marketing
platforms and shows where we are today in terms of consumer privacy in the mobile market. In
the always-on mobile world, audience identification technology has never been more important.
For more
3 tips for measuring marketing's impact on sales revenue
For B2B marketers with a complex sales cycle, it can be challenging to measure marketing's impact
on revenue. To make matters worse, the marketing organization frequently loses control and
visibility into a lead after it gets passed to the sales team. But despite the difficulty in measuring
revenue impact, the benefits make the effort well worth it. For more
Transcending the cookie: The new tracking paradigm
First-generation ad targeting technologies relied heavily on the infamous cookie. While novel
when first introduced, this form of online tracking is fraught with problems surrounding
inconsistent data collection and has experienced its share of controversy. For more
FTC to take closer look at "native advertising" trend
So-called "native advertising" has caused a lot of buzz among publishers who hope it will be more
effective than old-fashioned banner ads. It's also attracting the attention of regulators. Over the
last year, media and marketing types have been repeating the term "native advertising" and now
it looks like people are finally paying attention - including the good folks at the FTC. For more
Four reasons mobile marketers need unbiased third-party marketing measurement
Third-party measurement is popular in desktop advertising. Large, well-known players such as
Doubleclick have provided this service for some time. In mobile advertising, however, the closed
nature of apps means that traditional third-party measurement systems just won't work. An
entirely new infrastructure and technology stack is required. For more
Eliminating programmatic confusion - The road to publisher clarity
Programmatic buying and selling of advertising, real-time bidding, and marketing automation is
changing the way we transact digital media. Though numbers are very sketchy, by some accounts
over 20% of all digital advertising is sold "programmatically" - and it's growing rapidly. For more
What the Google AdID means for ad tech
There is a lot of news coverage and blog analysis responding to a USA Today report about Google
that they want to replace the Web cookie with their own unique identifier and that they may allow
certain partners to have access to this system. There is plenty of speculation on how it might
work and the implications on others within the ecosystem. For more
Two-thirds of marketers and agencies likely to invest in native ads and content creation
Branded content marketing - ranging from native advertising to content hubs, advertorials and
branded entertainment - is one of the topics du jour, deemed an increasingly important part of
the marketing mix, according to recent research from MailOnline. New data from Advertiser
Perceptions supports the continuing emergence of native advertising. For more
Ad industry consortium quits 'Do Not Track' group
In perhaps the biggest challenge yet to the legitimacy of the Do Not Track standard-making
process, the Digital Advertising Alliance is giving up on efforts to build consensus for a browserbased DNT solution for Internet users. For more
Marketing budget optimism expanded during the summer months
Global marketing budgets continue to improve, per Warc's latest Global Marketing Index (GMI).
This month, the budget component of the index recorded a value of 52, up 0.5 points from last
month and marking the 9th consecutive month above the threshold value of 50. Budget sentiment
has been generally positive or improving in the Americas and Europe. For more
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