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Finding Your Customers No Matter Where They Are
Finding Your Customers No Matter Where They Are

... The First Wave of iPhone Adoption . . . . . . . . . . . . . . . . . . .72 The Second Wave of iPhone Adoption . . . . . . . . . . . . . . . .73 The Third Wave of iPhone Adoption . . . . . . . . . . . . . . . . .74 ...
relationship marketing and customer loyalty in mobile
relationship marketing and customer loyalty in mobile

... Relationship marketing is a strategy designed to promote customer loyalty, interaction and long-term engagement with customers by providing them with information directly suited to their needs and interests and by promoting open communication. The broad objective of the study was to analyze the rela ...
Consumer Best Practices: version 5.0
Consumer Best Practices: version 5.0

... STOP (Opt Out) .....................................................................................................................................Error! Bookmark not defined. Affiliate ................................................................................................................. ...
Consumer Best Practices: version 4.0
Consumer Best Practices: version 4.0

... Single Opt-In by Web, IV or Handset ............................................................................................ 53 Double Opt-In by Web, IVR or Handset ......................................................................................... 53 Opt Out (STOP) ....................... ...
IOSR Journal of Business and Management (IOSR-JBM)
IOSR Journal of Business and Management (IOSR-JBM)

... who use banking services. These customers should also increasingly be more critical in choosing a bank, particularly associated with banking services. This situation results in the increasingly fierce competition in the banking sector, so that most banks in Indonesia try to keep on innovating their ...
Consumer Best Practices: version 5.0
Consumer Best Practices: version 5.0

... Single Opt-In by Web, IV or Handset ................................................................................................................................................... 58 Double Opt-In by Web, IVR or Handset ............................................................................ ...
T-Mobile - Mobile Marketing Association
T-Mobile - Mobile Marketing Association

... Single Opt-In by Web, IV or Handset ................................................................................................................................................... 57 Double Opt-In by Web, IVR or Handset ............................................................................ ...
T-Mobile - Mobile Marketing Association
T-Mobile - Mobile Marketing Association

... Single Opt-In by Web, IV or Handset ................................................................................................................................................... 55 Double Opt-In by Web, IVR or Handset ............................................................................ ...
View/Open - DBS eSource - Dublin Business School
View/Open - DBS eSource - Dublin Business School

... on real estate information technology (e.g., Dermisi, 2010) and online advertising (Bond et al. 2000); however, as of this date, apart from an article written by Precourt (2011), there has been no academic journal or quantitative or qualitative research published on mobile marketing in this context. ...
Entrepreneurial marketing in the B2C mobile application business: A
Entrepreneurial marketing in the B2C mobile application business: A

... of apps available, revenue made by apps and increased smartphone adoption. The app industry has grown from practically non-existent in 2008 to making revenue of USD $18 billion in 2012 with over 2 million apps available in the three most popular app stores (Takahashi, 2013; Tristan, 2013). At the sa ...
Determinants of Consumer Perceptions toward Mobile Advertising
Determinants of Consumer Perceptions toward Mobile Advertising

... in Austria and in Japan. These two countries were selected because they show a high degree of dissimilarity in cultural and historical terms. On the other hand, both countries have experienced similar levels of economic development and have comparable living standards. Furthermore, Japan and Austria ...
DISSERTATION SUMMARY IN ENGLISH  UNIVERSIDAD DE CANTABRIA Business Administration Department
DISSERTATION SUMMARY IN ENGLISH UNIVERSIDAD DE CANTABRIA Business Administration Department

... This last dimension of image, corporate social responsibility (CSR), has recently become a matter of great interest in the academic community and an essential activity in the agenda of any company. This means that, from the appearance of the term in the 50s and further development in the 60s and 70s ...
now
now

... can interact and move with customers throughout the store, drive-through, adjacent mall area or parking lot. Inventory can be checked by product description or SKU. CSR’s can sign up and display customer loyalty ID, scan drivers’ licenses, do age verifications, and process payments. Full-featured mo ...
Market Segmentation
Market Segmentation

... The third and final step in the segmentation process is the matter of positioning. Once the company has identified and evaluated the target customers it is then necessary to decide on what position the company wants to occupy in the chosen segments. In order for the company to achieve a successful ...
SMS MArkETInG - MessageMedia
SMS MArkETInG - MessageMedia

... consider the USA, consumer research company Yankelovich, in the United States suggests this figure grows more than ten-fold to between 3,500 and 5,000 marketing messages per day. This may seem an awful lot but when you think about it, messages and logo’s are not only where you would expect them to b ...
MMA APAC 2014 Yearbook
MMA APAC 2014 Yearbook

... seen or will likely see in our generation. In just the last couple of years, we have witnessed how marketers are tapping into the power of mobile at an accelerated rate to drive real business growth and profitability all while leveraging the unique intimacy only mobile delivers getting them closer t ...
Interactive Marketing and Its Impact on Customer
Interactive Marketing and Its Impact on Customer

... and external customers. Internal customers are the recipients of products or services within an organization that play a role in creating the overall service experience. External customers are those outside the company to whom products and services are provided on behalf of the company (Beazley, Har ...
Matti Uronen MARKET SEGMENTATION APPROACHES IN THE
Matti Uronen MARKET SEGMENTATION APPROACHES IN THE

... and objective information about the usage of mobile services. This study uses a handset-based data collection method to research the usage of so-called smartphones, mobile devices that are packed with advanced capabilities beyond the voice calls and text messaging common to all mobile phones. Modern ...
7PS MARKETING MIX AND RETAIL BANK
7PS MARKETING MIX AND RETAIL BANK

... One of the main areas focused on by organisations today is how to satisfy customers, because of the organizational benefit of customer satisfaction. Customer satisfaction is linked to customer loyalty (Fornell, 1992). Customer satisfaction is also associated with building and maintaining strong cust ...
E-banking Functionality and Outcomes of Customer Satisfaction: An
E-banking Functionality and Outcomes of Customer Satisfaction: An

... 2.1 Definition of the e-Banking The concept of electronic banking has been defined in many ways. Daniel (1999) defines electronic banking as the delivery of banks' information and services by banks to customers via different delivery platforms that can be used with different terminal devices such as ...
DO NOT COPY - Retail Banking Academy
DO NOT COPY - Retail Banking Academy

... Another principle of services marketing is the recognition that services companies must view the customer as a partner over the long term. While marketing strategies are intended to identify customer needs and to create products and services to meet these needs, the bank seeks to accomplish this obj ...
Mobile Women to Watch 2010
Mobile Women to Watch 2010

... This space is nascent – and is also dominated at the moment by large social networks that are sucking all the air out of the room. So it’s important to keep evangelizing and also to continue to be flexible enough to meet opportunities as they arise. This is just the beginning. As head of PR for Moji ...
International Journal of Mobile Marketing
International Journal of Mobile Marketing

... The  rapid  adoption  of  mobile  technology  in  Southeast  Asia  has  provided  local  and  international  brands  with  new   opportunities  to  interact  with  consumers.  Embracing  the  unique  aspects  of  mobile  has  enabled  a   ...
laudon-traver_ec11e,ge_im_ch07
laudon-traver_ec11e,ge_im_ch07

... Mobile devices have created a multi-screen world for consumers: people watch TV, use their desktop at work (often to shop), and use their tablets and smartphones to watch movies or text with friends. Ask students how many of these screens they use. What are the implications for marketers? The answer ...
mobile marketing for mobile games
mobile marketing for mobile games

... product itself. Ineffective marketing strategy not only decrease the revenue but also damage the brand image. In the past, marketers highly made use of television, newspaper and radio to spread the brand. However, the world now is overtaken by the convenience mobile technology, mobile marketing is o ...
1 2 3 4 5 ... 12 >

Mobile banking

Mobile banking is a term used to refer to systems that allow customers of a financial institution to conduct a number of financial transactions through a mobile device such as a mobile phone or tablet.Mobile banking differs from mobile payments, which involve the use of a mobile device to pay for goods or services either at the point of sale or remotely, analogously to the use of a debit or credit card to effect an EFTPOS payment.The earliest mobile banking services were offered over SMS, a service known as SMS banking. With the introduction of smart phones with WAP support enabling the use of the mobile web in 1999, the first European banks started to offer mobile banking on this platform to their customers.Mobile banking has until recently (2010) most often been performed via SMS or the mobile web. Apple's initial success with iPhone and the rapid growth of phones based on Google's Android (operating system) have led to increasing use of special client programs, called apps, downloaded to the mobile device. With that said, advancements in web technologies such as HTML5, CSS3 and JavaScript have seen more banks launching mobile web based services to complement native applications. A recent study (May 2012) by Mapa Research suggests that over a third of banks have mobile device detection upon visiting the banks' main website. A number of things can happen on mobile detection such as redirecting to an app store, redirection to a mobile banking specific website or providing a menu of mobile banking options for the user to choose from.
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