Download Marketing Manager International for the CXP Group (London, UK)

CXP Group is the leading independent European research and consulting firm for the software, IT services and digital
transformation industry. It offers its customers a comprehensive support service for the evaluation, selection and optimization of
their software solutions and accompanies them in their digital transformation journey. CXP Group’s expertise covers a wide range
of topics, such as BI, content management, ERP, finance, HRIS, CRM, BPM, IT management, cyber security, etc. Capitalizing on
40 years of experience, based in 8 countries (with 17 offices worldwide) and with 140 employees, CXP Group provides its
expertise every year to more than 1,500 ITC decision makers and the operational divisions of large enterprises and mid-market
companies and their providers. CXP Group consists of three branches: Le CXP, BARC (Business Application Research Center)
and PAC (Pierre Audoin Consultants).
Marketing Manager International
for the CXP Group, London
If you live and breathe marketing, we need to talk. We’re looking for a flexible and native English marketer, who will be responsible of
spreading marketing activities on our offering of consulting, events and research on digitalized companies for the UK, the US and the
APAC region.
Responsibilities:
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Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door;
Deploy successful marketing campaigns and own their implementation from ideation to execution;
Experiment with a variety of organic and paid acquisition channels – content creation, pay-per-click campaigns, event
management, publicity, social media, lead-generation campaigns, performance analysis, and much more;
Generate valuable and engaging leads for our sales team;
Manage the preparation and delivery of local/regional events;
Organize and moderate our global webinars about industrialization, digitalization and software solutions and services;
Administrate our company website and social media accounts;
Support us in SEO-defined content marketing;
Build strategic relationships and partner with key industry players, agencies and vendors;
Build relationships and connections with the press: large media outlets as well as journalists;
Be in charge of the marketing budget and allocate/invest funds wisely;
Measure and report the performance of marketing campaigns, gain insight and assess against goals;
Get involved in the preparation and promotion of mailings, press releases and newsletters.
Requirements:
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BS/MS degree in marketing or a related field;
Demonstrable experience in marketing together with the potential and attitude to think in lead generation;
Know-how and comprehension of IT industry topics;
Proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns
that engage, educate and motivate;
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends);
Experience in setting up and optimizing Google Adwords campaigns;
Experience in social media;
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets;
Good taste, a sense of aesthetics and a love for copy-editing and witty communication;
Up-to-date with the latest trends and best practices in online marketing and measurement.
Please note that we do not accept resumes from recruitment agencies, headhunters or other third-party service providers – only
direct applications will be considered.
Contact details: Please apply for this position through LinkedIn or alternatively send an email with your CV, a short introduction,
your salary requirements, and an indication of your earliest possible start date to:
PAC GmbH, Mr Martin Barnreiter
Holzstrasse 26, 80469 Munich, Germany
Email: [email protected]
Web: www.pac-online.com