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Climate Communication in Broadcast Meteorology A Workshop on Science and Storytelling Welcome! Thom Davis Rick Oches Dave Szymanski [email protected] [email protected] [email protected] Department of Natural & Applied Sciences September 20, 2014 Premises: (1) Topics of climate change (or global warming) and media reports on such topics remain controversial with respect to public opinion and positions in the broadcast meteorology community. (1) With respect to Earth’s climate, earth and atmospheric scientists have accumulated a vast body of data from calibrated measurements and well-tested hypotheses using best practices in science. (1) Broadcast meteorologists have a vital, self-identified role as science communicators to the public and can be effective climate educators. Global warming refers to the idea that the world’s average temperature has been increasing over the past 150 years, may be increasing more in the future, and that the world’s climate may change as a result. Do you think that global warming is happening? (n=433) Yes, and it is caused mostly by human activity. 19% Yes, it is caused more-or-less equally by human activity and natural events. 35% Yes, and it is caused mostly by natural events. 29% Don’t know. 8% No. 9% SOURCE: Maibach, E., Cobb, S. Leiserowitz A., Peters, E., Schweizer, V., Mandryk, C., Witte, J., (2011) A National Survey of Television Meteorologists about Climate Change: Education. George Mason University. Fairfax, VA: Center for Climate Change Communication climate science ≠ climate communication Broadcaster Interviews (n=22) Approach to communicating with audiences on climate change AVOID ENGAGE COMPROMISE 6 HIGHER 1 Comfort level @ explaining climate science 8 LOWER 15 2 9 11 4 5 7 13 10 14 12 16 3 17 18 19 20 21 22 Climate Communication in Broadcast Meteorology A Workshop on Science and Storytelling AGENDA 8:00 8:30 Registration and continental breakfast Welcome – P. Thom Davis 8:35 8:50 9:15 Climate Communication in Broadcast Meteorology – Dave Szymanski Pre-workshop survey Introduction – Randy Olson 9:30 The State of Climate Science – Rick Oches 10:15 10:45 Break Activity and Discussion – Climate misconceptions 11:00 Keynote Address: “Finding the Narrative” – Randy Olson 12:00 Lunch 1:00 Earth’s Record of Climate – P. Thom Davis 1:45 Break 2:15 2:30 Activity and Discussion – What does the public need to know? “And, But, Therefore” narrative building exercise – Randy Olson 4:30 Post-workshop survey 5:00 5:30 Wrap-up: final thoughts and questions Adjourn/appetizers and cocktails at The Naked Fish (455 Totten Pond Road, Waltham, MA 02451)