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Social Psychology Outlines Carolyn R. Fallahi, Ph. D. 1 Attitudes • Definition: An attitude is a learned predisposition. • It involves responding: – Cognitively – Affectively – behaviorally 2 Is there an Attitude-Behavior relationship? • • • • LaPiere’s (1934) classic study Corey’s cheating study Voting Behavior Rule: the closer the attitude-behavior relationship, the better the prediction. 3 Davidson & Jaccard • Attitudes towards birth control? • What attitudes specifically predict our use of birth control? – Family planning .11 – Birth control .20 – Birth control pills .50 – You using birth control pills .79 4 Attitude Change • Are attitudes permanent? – Politicians – Attitude change or persuasion • Leon Festinger (1957) Theory of cognitive dissonance • Festinger & Carlsmith (1959) 5 Prejudice & Discrimination • Prejudice = prejudgment – Negative attitudes – Positive attitudes – Based on limited information – Three components: • Cognitive component or stereotype • Affective component • Behavioral component 6 Discrimination • Discrimination = behavior – Often results from prejudice – People do not always act on their prejudices – Ingroup versus outgroups – The role of stereotypes 7 Reasons for Prejudice • Learning – Parents, friends, teachers – Exposure – Direct experiences – Receive attention / approval – Economic and political competition – Displaced aggression 8 Social Influence & Attribution Theory • We tend to underestimate the influence of the social situation on the behavior of other people. • Fritz Heider (1958) = fundamental attribution error. – Underestimate the impact of the social situation on others. – We understand the impact on ourselves. 9 Definitions • Situational attribution • Dispositional attribution 10 Groups & Social Influence • What does it mean to be a member of a group? • Lynch mobs & deindividuation – Example: William Carr – Zimbardo (1969) deindividuation – An analysis of lynchings over 47 years 11 Uninvolved Bystanders • Kitty Genovese case • Psychologists Bibb Latane, John Darley, & Judith ‘Rodin • Latane & Darley (1970) 12 Working & solving problems in groups • Group efforts • Latane, Williams & Harkins (1979) = social loafing • Social facilitation • Triplett (1898) – social facilitation • Social impairment • Zajonc (1965) – presence of others is arousing 13 Obedience • Conformity – Solomon Asch (1956) • Why do we conform? • Extreme positions – Stoner (1961) – polarization of thinking • Group Think – Irving Janis (1982) 14