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Transcript
3/8/2010
Ivan Pavlov
Classical Conditioning or
Pavlovian Conditioning
Basic Forms of Learning
• Learning – a relatively enduring change in behavior
as a result of previous experience
• The most basic forms of learning occur
automatically, subconsciously – without any
particular effort on our part.
• 2 forms of basic learning or “conditioning” involve
learning associations between environmental
events or stimuli and our behavioral responses
Classical Conditioning
Unconditioned stimulus triggers unconditioned response
• We automatically learn what stimuli are usually
associated with situations that demand a
reflexive bodily or emotional response. Those
stimuli come to trigger the body’s response.
• Classical conditioning is useful because learning
to predict what’s coming allows the body to get
ready ahead of time.
Neutral stimulus no salivation
Bell is now a conditioned stimulus which
triggers a conditioned response due to learning
Evidence of Learning
• After repeated pairings, Bell Ringing (on its
own) produced salivation.
• That response (e.g. salivating to the sound of a
bell) would never occur if learning had not
taken place. It is a “conditioned (learned)
response” (CR).
• Classical conditioning is not just about
drooling dogs – it’s the basis for all sorts of
learned (conditioned) bodily and emotional
responses as well.
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3/8/2010
Acquisition, Extinction & Recovery
of a Classically Conditioned Response
Example: Consider the Emotional & Sexual
Responses You Develop to Your Partner
When you break
up those
responses
gradually
extinguish
Sometime later those responses
may re-emerge is you encounter a
strong CS
When you first start dating, your
body & emotional responses
gradually become conditioned to the
CSs of your partner
John B. Watson
• And the tale of Little
Albert
http://www.youtube.com/watch?v
=Xt0ucxOrPQE
Much of advertising is based on
trying to build an association
between a product and a UCS that
naturally triggers a positive body
response.
Remember:
• Classical conditioning always begins with a stimulus
(UCS) that triggers an unavoidable reflexive or
emotional response of the body (UCR)
• Other neutral stimuli that regularly precede or
accompany the UCS register in memory.
• Then those stimuli become CS for a learned
response (CR) similar to original UCR.
Classical Conditioning Occurs in Just
About Every Species
• Presenting a smell
with
sucroselearned
extension of
proboscis to smell
alone
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