Download Ethical Marketing and Advertising

ETHICAL MARKETING AND ADVERTISING
POLICY AND PROCEDURES
1. Purpose
SBTA and SELA will ensure that it will develop marketing and advertising material which is
both ethical and accurate and that all stakeholders are provided with clear and factual
information, whether this is done directly (including through the website) or by a third
party, including an education agent or broker if applicable. Marketing and advertising
material will include all marketing and advertising activities whether produced or
delivered:
 In hardcopy produced commercially or internally printed
 Via electronic media
 Via website
 Verbally by any of stakeholders
2. Policy Statement
SBTA and SELA will ensure its marketing and advertising of VET qualifications that are
issued under the Australian Qualifications Framework (AQF), to prospective Students are
ethical, accurate and consistent with what SBTA and SELA is registered to deliver.
3. Policy Principles
This procedure is designed to put in place a continuous improvement approach to
marketing and advertising processes. This procedure outlines the steps used by the
marketing staff to ensure that marketing and advertising is complaint with Clause 4.1 and is
conducted in a systematic and consistent manner.
a) Marketing and Advertising Material
SBTA and SELA are committed to ensuring that all marketing and advertising material
are accurate and factual, whether it is disseminated directly by SBTA and SELA or on its
behalf. We will ensure that prior to advertising and marketing any products or services:
 All marketing material and advertising accurately represents the services
provided by SBTA and SELA.
 All marketing and advertising material will include SBTA and SELA’s RTO and
CRICOS codes.
 Consent will be obtained from another organisation if referring to another
person or organisation.
 NRT Logo will only be used in accordance with the conditions of use.
 Prospective students will be informed if a third party is recruiting prospective
learners on behalf of SBTA and SELA’s.
 SBTA and SELA will distinguish between nationally recognised training and
assessment leading to the issuance of AQF certification documentation from any
other training or assessment delivered.
 SBTA and SELA will include the title and code of any training product, as
published on the National Register, referred to in that information
 SBTA and SELA will only advertise or market a non-current training product
while it remains on their scope of registration
 SBTA and SELA will only advertise or market that a training product it delivers
will enable learners to obtain a licensed or regulated outcome where this has
been confirmed by the industry regulator in the jurisdiction in which it is being
advertised
Ethical Marketing & Promotions
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 SBTA and SELA will include details about any VET FEE-HELP, government
funded subsidy or other financial support arrangements associated with
provision of training and assessment if applicable, and
 It does not guarantee that:
 a student will successfully complete a training product on its scope of
registration, or
 a training product can be completed in a manner which does not meet the
requirements of Clause 1.1 and 1.2 from the Standards for Registered
Training Organisations listed below:
Clause 1.1
SBTA’s training and assessment strategies and practices, including the
amount of training they provide, are consistent with the requirements of
training packages and VET accredited courses and enable each learner to
meet the requirements for each unit of competency or module in which
they are enrolled.


Clause 1.2
For the purposes of Clause 1.1, SBTA and SELA determines the amount of
training they provide to each learner with regard to:
the existing skills, knowledge and the experience of the learner
o the mode of delivery; and
o where a full qualification is not being delivered, the number of
units and/or modules being delivered as a proportion of the full
qualification.
a student will obtain a particular employment outcome where this is
outside the control of SBTA and SELA.
b) Once marketing material has been developed Principal must approve it. If there are any
amendments, the marketing material will have to amended and resubmitted to the
Principal for approval.
c) All marketing and advertising material will be version controlled to demonstrate the
latest version being used.
d) All images, recordings and other marketing information will be stored as per the Privacy
Act 1988 affording the individual the highest degree of security.
e) As evidence of applying to Standard 4.1, SBTA and SELA will retain copies of actual
advertising and marketing material, including any material created by a third party.
Retaining a copy and register of all approved material will demonstrate SBTA and SELA
monitoring of its marketing and advertising processes and can be presented at the time
of an audit.
f) All marketing and advertising material will be reviewed annually as part of SBTA and
SELA annual internal audit process.
4. Associated documents
Student Handbook
Training and Assessment Strategies
Policies and Procedures Manual
5. Related Standards
 Standards 4 and 5 from the Standards for RTOs
 Standard 1 from the National Code 2007 of the ESOS Act
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