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ETHICAL MARKETING AND ADVERTISING POLICY AND PROCEDURES 1. Purpose SBTA and SELA will ensure that it will develop marketing and advertising material which is both ethical and accurate and that all stakeholders are provided with clear and factual information, whether this is done directly (including through the website) or by a third party, including an education agent or broker if applicable. Marketing and advertising material will include all marketing and advertising activities whether produced or delivered: In hardcopy produced commercially or internally printed Via electronic media Via website Verbally by any of stakeholders 2. Policy Statement SBTA and SELA will ensure its marketing and advertising of VET qualifications that are issued under the Australian Qualifications Framework (AQF), to prospective Students are ethical, accurate and consistent with what SBTA and SELA is registered to deliver. 3. Policy Principles This procedure is designed to put in place a continuous improvement approach to marketing and advertising processes. This procedure outlines the steps used by the marketing staff to ensure that marketing and advertising is complaint with Clause 4.1 and is conducted in a systematic and consistent manner. a) Marketing and Advertising Material SBTA and SELA are committed to ensuring that all marketing and advertising material are accurate and factual, whether it is disseminated directly by SBTA and SELA or on its behalf. We will ensure that prior to advertising and marketing any products or services: All marketing material and advertising accurately represents the services provided by SBTA and SELA. All marketing and advertising material will include SBTA and SELA’s RTO and CRICOS codes. Consent will be obtained from another organisation if referring to another person or organisation. NRT Logo will only be used in accordance with the conditions of use. Prospective students will be informed if a third party is recruiting prospective learners on behalf of SBTA and SELA’s. SBTA and SELA will distinguish between nationally recognised training and assessment leading to the issuance of AQF certification documentation from any other training or assessment delivered. SBTA and SELA will include the title and code of any training product, as published on the National Register, referred to in that information SBTA and SELA will only advertise or market a non-current training product while it remains on their scope of registration SBTA and SELA will only advertise or market that a training product it delivers will enable learners to obtain a licensed or regulated outcome where this has been confirmed by the industry regulator in the jurisdiction in which it is being advertised Ethical Marketing & Promotions Version 3 Issued 02 /03/2016 Page 1 of 2 SBTA and SELA will include details about any VET FEE-HELP, government funded subsidy or other financial support arrangements associated with provision of training and assessment if applicable, and It does not guarantee that: a student will successfully complete a training product on its scope of registration, or a training product can be completed in a manner which does not meet the requirements of Clause 1.1 and 1.2 from the Standards for Registered Training Organisations listed below: Clause 1.1 SBTA’s training and assessment strategies and practices, including the amount of training they provide, are consistent with the requirements of training packages and VET accredited courses and enable each learner to meet the requirements for each unit of competency or module in which they are enrolled. Clause 1.2 For the purposes of Clause 1.1, SBTA and SELA determines the amount of training they provide to each learner with regard to: the existing skills, knowledge and the experience of the learner o the mode of delivery; and o where a full qualification is not being delivered, the number of units and/or modules being delivered as a proportion of the full qualification. a student will obtain a particular employment outcome where this is outside the control of SBTA and SELA. b) Once marketing material has been developed Principal must approve it. If there are any amendments, the marketing material will have to amended and resubmitted to the Principal for approval. c) All marketing and advertising material will be version controlled to demonstrate the latest version being used. d) All images, recordings and other marketing information will be stored as per the Privacy Act 1988 affording the individual the highest degree of security. e) As evidence of applying to Standard 4.1, SBTA and SELA will retain copies of actual advertising and marketing material, including any material created by a third party. Retaining a copy and register of all approved material will demonstrate SBTA and SELA monitoring of its marketing and advertising processes and can be presented at the time of an audit. f) All marketing and advertising material will be reviewed annually as part of SBTA and SELA annual internal audit process. 4. Associated documents Student Handbook Training and Assessment Strategies Policies and Procedures Manual 5. Related Standards Standards 4 and 5 from the Standards for RTOs Standard 1 from the National Code 2007 of the ESOS Act Ethical Marketing & Promotions Version 3 Issued 02 /03/2016 Page 2 of 2