Download AGENDA ITEM 10-A CONSENT AGENDA ITEM TO:

AGENDA ITEM 10-A
CONSENT AGENDA ITEM
TO:
CHAIRMAN BULOVA AND THE VRE OPERATIONS BOARD
FROM:
DALE ZEHNER
DATE:
JANUARY 21, 2011
SUBJECT:
AUTHORIZATION TO ISSUE A REQUEST FOR PROPOSALS
FOR MARKETING AND ADVERTISING SERVICES
RECOMMENDATION:
The Operations Board is being asked to authorize the Chief Executive Officer to
issue a Request for Proposals (RFP) for marketing and advertising services.
BACKGROUND:
The current contract for marketing and advertising services is with Williams
Whittle of Alexandria, Virginia. Work awarded under the contract has included
printing of schedules, posters, Rider’s Guides, brochures, and radio and print
marketing campaigns.
The contract was issued in July 2004 as a three year base contract plus two,
two-year renewable options. Since that time, all three of the contract terms and
both of the options have been exercised. The current contract will expire on
June 30, 2011.
The RFP will provide the opportunity to re-examine VRE’s marketing, printing
and advertising services needs and to invite competitive proposals from the
industry. The contract will be for a three-year base term with options for two, twoyear extensions, which could be exercised by VRE.
It is anticipated the competitive procurement process will result in the selection of
a viable candidate by May 2011 and that a recommendation for contract award
will be brought to the Operations Board for approval at its June 2011 meeting.
FISCAL IMPACT:
Funding for the contract is included in VRE’s FY 2012 Operating Budget.
TO:
FROM:
DATE:
RE:
CHAIRMAN BULOVA AND THE VRE OPERATIONS BOARD
DALE ZEHNER
JANUARY 21, 2011
AUTHORIZATION TO ISSUE A REQUEST FOR PROPOSALS
FOR MARKETING AND ADVERTISING SERVICES
RESOLUTION
10A-01-2011
OF THE
VIRGINIA RAILWAY EXPRESS
OPERATIONS BOARD
WHEREAS, the current contract for marketing and advertising services was
awarded in July of 2004; and,
WHEREAS, that contract will expire in June 2011; and,
WHEREAS, VRE has an ongoing need for professional support for marketing
and advertising services; and,
NOW, THEREFORE, BE IT RESOLVED THAT, the Operations Board authorizes
the Chief Executive Officer to issue a Request for Proposals for marketing and
advertising services.