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AGENDA ITEM 10-A CONSENT AGENDA ITEM TO: CHAIRMAN BULOVA AND THE VRE OPERATIONS BOARD FROM: DALE ZEHNER DATE: JANUARY 21, 2011 SUBJECT: AUTHORIZATION TO ISSUE A REQUEST FOR PROPOSALS FOR MARKETING AND ADVERTISING SERVICES RECOMMENDATION: The Operations Board is being asked to authorize the Chief Executive Officer to issue a Request for Proposals (RFP) for marketing and advertising services. BACKGROUND: The current contract for marketing and advertising services is with Williams Whittle of Alexandria, Virginia. Work awarded under the contract has included printing of schedules, posters, Rider’s Guides, brochures, and radio and print marketing campaigns. The contract was issued in July 2004 as a three year base contract plus two, two-year renewable options. Since that time, all three of the contract terms and both of the options have been exercised. The current contract will expire on June 30, 2011. The RFP will provide the opportunity to re-examine VRE’s marketing, printing and advertising services needs and to invite competitive proposals from the industry. The contract will be for a three-year base term with options for two, twoyear extensions, which could be exercised by VRE. It is anticipated the competitive procurement process will result in the selection of a viable candidate by May 2011 and that a recommendation for contract award will be brought to the Operations Board for approval at its June 2011 meeting. FISCAL IMPACT: Funding for the contract is included in VRE’s FY 2012 Operating Budget. TO: FROM: DATE: RE: CHAIRMAN BULOVA AND THE VRE OPERATIONS BOARD DALE ZEHNER JANUARY 21, 2011 AUTHORIZATION TO ISSUE A REQUEST FOR PROPOSALS FOR MARKETING AND ADVERTISING SERVICES RESOLUTION 10A-01-2011 OF THE VIRGINIA RAILWAY EXPRESS OPERATIONS BOARD WHEREAS, the current contract for marketing and advertising services was awarded in July of 2004; and, WHEREAS, that contract will expire in June 2011; and, WHEREAS, VRE has an ongoing need for professional support for marketing and advertising services; and, NOW, THEREFORE, BE IT RESOLVED THAT, the Operations Board authorizes the Chief Executive Officer to issue a Request for Proposals for marketing and advertising services.