Download Mobile Apps Advertising - Ross Gibbard Portfolio

Introduction
•Mobile apps have become a major part of the smart
phone users daily lives
•There has been a large increase in app usage
•Mobile advertising is growing rapidly
•Majority notice mobile ads, which leads to taking action
on it
•app advertising is still a small percentage of mobile ads
spending
•There is an expected increase in spending for brands and
marketers over the next few years
History
• 2010 smart phones and apps started to
dominate
• 2011 app developers were able to make profit
by using advertisements
• There is an increase in the use of ads for more
brands in the future
Mobile Advertising Apps
For Marketers
• Create Brand Awareness
• Create Products Awareness
• Hit Certain Segments
• Holidays
Mobile Advertising Apps
Consumers
• Saving Money
• Research Product
• Groupons
• Don’t want Ads to be annoying!!!
Cost
• Three different types of ads to buy
– Non-refresh
– Refresh
– Dynamic
• Average cost of a campaign: $100,000 to
$200,000
• Apple iAd
– Beginning of the program the cost was close to $1
million and they kept 40% of the ad revenue
– Now it’s about $100,000 and 30%
Mobile Apps Advertising
Strengths
• You have unlimited reach
• It can tell where you are
• It provides a strong call to action to buy
products or try different services
• Advertising is extremely effective in this
medium
Weaknesses
• Ads are often to general
• The bad ads don’t put the user in control
• Most common weakness is that they are
extremely Annoying!!
• Hard to measure Audience