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What if ads told the truth? 6th Grade How much money is spent on alcohol and cigarette ads each year? in 2005, tobacco industry spent $13.1 billion on ads about $1.5 billion on ads for alcohol in 2007 Why do you think companies spend so much on advertising? Advertising can be misleading – they encourage you to do things that are unhealthy or unsafe What does the advertiser want you to think about this product? – show pictures of ads with happy, muscular, beautiful, rich people What are some consequences of drug and alcohol use? cancer alcoholism accidents smell bad lose friends/family depression Activity: Advertisement Re-write. Show examples of ad re-writes (can be found online). “Joe Chemo” instead of Joe Camel, etc. We will be re-writing these ads today to tell the truth about this product. Break class into groups. Each group will get a blank piece of paper and a copy of an alcohol or tobacco ad (can be printed from internet or cut from magazines). Wrap Up: How is advertising a form of pressure? What is happening in ads that make us want to try the product? How do ads mislead us? If you buy the products, will you look like or be like the people in the ads? What should we look for when we read an advertisement?