Download Advertisement

What product is being advertised in each image?
There are many
different ways to
advertise.
• -Commercials
• -Sponsors
• -Print ads
• -Logos
• -Websites
• -Billboards
• -Pop ads
• -Coupons
What are print ads?
printed form of communication intended to persuade an audience
Printed form of communication
intended to persuade an audience
What is often included on
a print ad?
Logo- A logo is a graphic mark or emblem used by
commercial enterprises, organizations and even
individuals to aid and promote instant public
recognition, a symbol that represents a company.
Print ad-printed form of communication intended
to persuade an audience
The Headline- Short and snappy statement that
helps grab the consumers
The copy- the main text of the ad. Some ads may
take a minimalist approach, a line or two or a
single paragraph.
Contact- The contact or signature of an ad may
appear anywhere in the ad although it is usually
near the bottom. It consists of one or more of:
Logo, Advertiser Name, Address, Phone Number,
Map, or website.
Print
Advertisement
Examples
Play Station
Nissan
Tabasco
Nissan Altima SE-R
Chickens
Bose Noise
reduction
headphones:waterf
all
Timotei Styling
Mousse: Lion
Nikol Baking dish:
Jacuzzi
Kiss FM: iPod
Father
Why “good
advertising” is
essential?
•
•
•
90% of advertising is
bad.
90% of it is unnoticed
and fails.
No matter how many
times an ad is run, if
it is dull, boring, and
poor the audience
will ignore it.
Four qualities that
make up a good ad:
1. Attracts attention: attractive
COLORS, BOLD HEADINGS,
and pictures
2. Arouses interest: good word
choice
3. Creates desire: uses
propaganda techniques to
make you believe you want it
or need it
4. Causes action: gets results.
Sells the product to the
targeted audience.