* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Interactive In-Stream Video Ads
Survey
Document related concepts
Youth marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Advertising management wikipedia , lookup
Digital marketing wikipedia , lookup
Social media marketing wikipedia , lookup
Social media and television wikipedia , lookup
Viral marketing wikipedia , lookup
Audience measurement wikipedia , lookup
Advertising wikipedia , lookup
Customer engagement wikipedia , lookup
Viral video wikipedia , lookup
Targeted advertising wikipedia , lookup
Banner blindness wikipedia , lookup
Transcript
OnePager Interactive In-Stream Video Ads Overview In-stream video ads empower marketers to place ads in video content that is streamed online. These ads display a message to online viewers in a classic TV-like format before (pre-roll), during (mid-roll) or after (post-roll) Internet videos. In fact, in-stream video advertising is one of the fastest growing segments of online advertising. NEW PRE-ROLL FORMATS Adform team has great news for in-stream video admirers, since four new and interactive pre-roll formats have joined our Rich Media family. SIDEBAR EXPANDABLE Sidebar allows visitors to explore rich banner content by pushing the Internet video to the side. It can contain videos, photos and textual information. The format sets the stage for the creation of innovative ideas that should lead to high engagement and interaction rates. When the Expandable format is chosen, visitors have the power to enlarge, minimise or close the ad while watching a video online. Viewers can click on the ad to learn more, and advertisers can track their engagement. GALLERY Gallery is a perfect solution for showcasing a group of different photos and videos. This format offers more ways to involve the audience with an ad. It guarantees visitors’ interaction with a brand and leads to greater campaign performance. MENU An effective tool to raise engagement, the Menu format includes multiple levels of content in one placement, leading to several different pages. If you have a simple objective to generate clicks or an ambitious goal to create brand awareness, Menu is the format to go with. VALUE PROPOSITION In-stream advertising allows marketers to get the message to the audience in a way no other formats can. Since these ads look less like advertising than like banner ads, they are more likely to capture and hold visitors’ attention. All newly presented formats are designed for interactive experiences that will help marketers to revolutionise their brands. Explore our Rich Media formats to find inspiration for your next marketing initiative. For more information, contact [email protected] | www.adform.com MAKING DISPLAY ADVERTISING SIMPLE, RELEVANT, REWARDING