Download Rich Mix Head of Marketing and Sales

Rich Mix
Head of Marketing and Sales
Job Description
Job Title:
Reports to:
Responsible for:
Hours of work:
Annual Leave:
Contract:
Salary:
Head of Marketing and Sales
Chief Executive
Marketing and Box Office teams.
35 hours. Flexible working required to include evenings
and weekends.
25 Annual leave: 25 days per annum (rising by one day
per year of service to a maximum of 30 days)
Full time.
£35,000 pa (plus benefits)
For further information or if you have any questions please contact Lucy Knight, 020 7613 7497
or [email protected]
Please send your CV with a covering letter (max 2 pages of A4) explaining how you meet the
requirements of the role and the person specification, to Lucy Knight at
[email protected]. Please ensure you include Application: Head of Marketing and
Sales in the subject heading of your email.
Application deadline:
Interviews:
5pm Mon Oct 31st
Week beginning Nov 7th.
Purpose of the Role
Rich Mix is an independent charity and contemporary arts centre based in the exciting and
vibrant heart of Shoreditch in East London. Since our formation in 2006, Rich Mix has been at
the forefront of the creative development of the area and hosts more than 750 events every year
ranging from cinema to live music, community projects to exhibitions. Rich Mix is also home to
more than 20 creative businesses and plays an important role in connecting diverse local talent
with national and international partners and opportunities. We’re a National Portfolio
Organisation of Arts Council England.
The Head of Marketing and Sales is a key member of the Rich Mix leadership team with
responsibility for the planning, coordination, management and further development and
implementation of our marketing and communications strategy, as well as leading on building
profile, awareness and new audiences, and driving and delivering sales targets across the public
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programme and hires.
The Head of Marketing and Sales is also responsible for managing both the marketing and box
office teams and for contributing to the leadership and development of the organisation.
Key Objectives
• Set, lead and deliver the marketing and sales strategy across all areas of the public programme
and hires, taking lead responsibility for effective delivery against targets and budgets.
• Lead in use of the Spektrix box office system as an organisation-wide tool, to maximise income
generation, audience development and data capture and analysis. Use Artifax to support
planning, management and operational issues.
• Deliver effective and imaginative marketing and sales campaigns to sell tickets, generate
revenues and raise awareness of the destination, its programme and activities, based on
agreed strategies and audience understanding, and according to business planning for Rich
Mix.
• Lead and manage the Marketing and Box Office teams, working alongside the
programme/activity leads to ensure that sales targets are met across cinemas, arts and hires
areas
• Build the brand and profile of Rich Mix in all representations and marketing media, and lead
on establishing appropriate partnerships and collaborations.
• Contribute to the overall leadership, development and management of Rich Mix as part of the
senior leadership team
Strategic Planning
Further develop Rich Mix’s marketing and sales strategy:
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Update the Audience Development Plan for the venue as whole with specific plans for
targeting and engaging new audiences across all activity areas (cinemas, arts programming,
hires).
Use Spektrix to create a data / market research strategy which informs decisions around
pricing, programming, brand and audience development. Further develop a pricing strategy and plan to target key audience segments.
Develop Rich Mix’s brand, identity and regional and national positioning across the cultural
and creative sectors.
Create and implement a plan to maximise the potential of digital to support programme reach,
sales, brand awareness and improve the customer journey.
Create and implement a plan to maximise the opportunity of building revenues and loyalty
through a new membership offer.
Plan and manage the department’s annual budget. Marketing, Press, PR and Sales Campaigns
Lead the marketing team to devise and deliver campaigns which increase and diversify public
audiences, maximise box office and hire income and increase visibility and brand awareness.
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Create effective and imaginative marketing campaigns which maximise ticket sales through
targeting both current and prospective audiences, developing promotional opportunities in
print and online, forming marketing and media partnerships and managing advertising and
investment budgets to create a strong return on investment. Oversee the planning, scheduling, production and distribution of marketing materials in-print
and online ensuring deadlines are met, copywriting, artistic and agency liaison, as well as
managing relationships with printers, designers and mailing houses.
Develop and manage the Press and PR strategy including managing PR consultants, devising
PR campaigns, writing press releases, handling press requests and devising and organising
season launches. Liaise with partners, promoters, companies and artists to support their marketing initiatives,
providing advice and planning support where appropriate.
Evaluate and monitor campaigns in print and on-line, as well as, ensuring box office and sales
reports are used to inform future strategy and campaigns.
Conduct regular market research and provide regular customer feedback using the results to
inform planning.
Communications
• Manage and develop Rich Mix’s varied communication channels, platforms, services and
products and ensure a consistent house style and appropriately targeted messaging
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Lead on digital strategies for communication and marketing, harnessing existing and
emerging technologies for communication and sales purposes including the web, social
media, online and campaign tools
Lead and manage the development of a Brand Strategy and refresh for Rich Mix and ensure
overall continuity of brand consistency and image
Measure the effectiveness of communications messages and channels on an ongoing basis
and ensure there are mechanisms in place for providing feedback.
Oversee the website, its content and use of e-marketing strategies to support campaigns. Represent Rich Mix with external stakeholders and the wider creative sector, building
constructive relationships to further the work and business potential of the organistion. Provide reports, project plans, budgets and other papers as required for the Board, funders,
partners, potential sponsors and the Rich Mix Leadership Team.
Leadership, Management and Supervision
• Manage the Marketing and Sales Team.
• Ensure training and professional development planning is in place for the Marketing and Sales
Team and monitor staff performance through annual performance appraisals.
• Work with the Chief Executive to ensure ongoing, year round training for all staff.
• Contribute to organisation development and planning as part of the Senior Leadership team.
• Contribute to the customer service plan (led by the Visitor Services Manager) and other plans
and initiatives to improve the visitor experience at Rich Mix.
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Keep up to date on key policy and communication issues across the creative sector.
Contribute to a positive work climate within the company, modelling behaviour as a champion
of Rich Mix’s mission, vision and values and contributing to organisation development.
Person Specification
Knowledge and Experience
• Proven track record in a similar/complementary strategic marketing environment, with
minimum of three years’ experience. • Experience of campaign planning and multi-tasking in a fast-paced environment.
• Experience of managing budgets, hitting sales targets, and maximising return on investment.
• Experience and understanding of data analysis and evaluation to meet business needs. • A wide range of contacts and networks across the cultural and creative sectors. passionate
about the arts and tuned-in to current trends and ideas across contemporary culture including
cinema, music and the wider performing arts.
• Some knowledge of box office systems and processes.
• Good knowledge of how to harness the power of digital, especially through websites and
social media.
Skills
• Strong and demonstrable written and spoken communication skills, with an excellent
attention to detail. • Effective networker with strong social skills, able to deal with a range of clients along with the
self-confidence to represent Rich Mix at a senior level. • A strategic and commercial approach and attitude. • A creative, lateral thinker, energetic team player, collaborator with a high level of enthusiasm.
• The ability to build a brand identity and consistently apply it.
• Ability to prioritise and work under pressure with good time management. • Staff management skills; the ability to motivate and develop team members. • Diplomatic with negotiating skills and the ability to work with initiative and maturity. Team Working
• Commitment to Rich Mix’s values and vision.
• Enthusiasm for Rich Mix’s activities and programme.
• Strong team leader and proven decision-maker with good instincts, able to delegate
and take control.
• A demonstrable commitment to the principles of diversity and inclusion and its practical
application and integration in the work environment.
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