Download job description sales and marketing director

JOB DESCRIPTION
JOB TITLE:
Head of Marketing, UK
DATED:
JOB HOLDER:
TBC
LOCATION: Birmingham
1.
January 17
Main Purpose of Job
Build, develop and lead a Marketing team that supports the ambitious growth expectations for the UK
Direct the planning, execution and measurement of integrated sales and marketing campaigns that will
drive new business and improve customer retention in the UK.
Provide an in-depth market understanding and reading of the industry, competitor actions and changes
at industry, customer sector, customer and regional levels, in order to execute the Marketing strategy
to positively impact sales.
Over time, influence and input into UK company strategy.
2.
Position in Organisation and Limits of Authority
Reports to: Sales & Marketing Director. Dotted line to US Marketing team. Member of UK’s Sales
Leadership Team. Attend monthly UK Leadership Meetings.
Direct Reports: Product Marketing Managers/Executives and Digital Marketing Manager.
Financial Limits; In line with Authority Levels.
Approves / Negotiates: Selection and management of suppliers and agencies.
3.
Qualifications and Skills
Educated to or capability for degree level with a professional Marketing qualification (eg CIM).
Broad, commercial B2B marketer, fluent across entire marketing spectrum.
Strong interpersonal and communications skills, able to influence, inspire and drive though initiatives
to drive growth and profitability improvement.
Excellent presentation skills, including senior external meetings, industry conferences and marketing
events
Excellent communication skills, both written and verbal.
4.
Experience
Strong business to business, service industry related marketing experience, with track record in
driving profitable organic sales growth and initiating customer-led change.
Enjoy collaborating with a wide range of experts and across a matrix. Excellent relationship builder
with proven experience of effective stakeholder management at all levels, including senior leaders.
JOB DESCRIPTION
At the forefront of digital and marketing automation systems and techniques.
Commercially and financially astute, you will be able to ascertain the ROI of campaigns as well as
demonstrate a proven track record of effectively managing a 6-figure marketing budget.
An enrgetic go-getter who thrives on a challenge. Hungry for success, the candidate will demonstrate
success in an evolving marketplace and company
Always demonstrates a proactive and positive approach and has excellent time management skills;
highly organised and good at using this skill to organise others.
Project management skills and understanding how to manage the priorities of multiple stakeholders in
a complex environment and focus on the delivery of results in the form of engagement, leads and
sales.
Ability to work both as part of a team and as an individual, using own initiative and setting own
deadlines and goals
5
Duties and Key Responsibilities
5.1
Health and Safety Ensure Ryder Health & Safety policies and procedures are actively followed.
5.2
Operational Performance W ork closely with Sales & Marketing Director, UK Managing Director and
other business leads to develop the strategic marketing plan to drive the profitable organic growth of
the business.
o Utilising market analysis, competitor and adviser research in order to inform the strategic
overview and determine the main opportunities for growth.
o As the Customer Champion, identify, develop and deliver new and unique commercially viable
customer propositions which will continue to set Ryder apart from the competition
o Maintain the culture of best practice and innovation
Develop, communicate and implement UK marketing strategy to maximise growth and profitability:
o Develop marketing tools and implement processes and systems to monitor and maximise
customer attraction and retention.
o Accountable for managing all aspects of the marketing programmes to drive new business and
enhance existing customer relationships.
o Full marketing mix including positioning, campaigns and development of value propositions.
Drive the strategic development and positioning of Ryder’s service offerings to target markets:
o Work with business leads to agree product/service positionings and to establish market
opportunities.
o Developing clear feature/benefit analysis, USPs and value propositions for all products.
Manage the twice-yearly CSI survey; lost business surveys and any other ad hoc research required.
Participating in industry events, writing and managing articles for publication within industry press in
order to drive brand awareness.
Lead the development and execution of an industry leading Digital Marketing strategy for UK:
JOB DESCRIPTION
o
o
o
o
o
Manage the content for UK website by working closely with Digital team in US.
Drive the organisation’s digital agenda.
Acting as the focal point driving the positive and productive interaction between sales and
product development activities: Bridging the gap between marketing activities and sales
propositions to ensure consistency of message to customers and prospects.
Work closely with Sales Operations drive and lead the strategy, structure, implementation and
development of Marketing automation capability (eg Pardot).
Deliver impactful and effective SEO and Social Media campaigns.
Management against budget of all campaigns and sales support activities, including selection and
management of suppliers to deliver marketing and PR requirements.
o Managing the development of, and contributing to content and thought leadership for marketing
collateral and sales bids
o Develop and manage robust relationships with external agencies to maximise the impact of
promotional activity and communications
Ensure effective and consistent branding and positioning of all service areas of the UK business and
manage and promote the corporate reputation of the Company.
o Responsibility for national and trade press representation.
o Minimise negative corporate exposure in times of crisis management.
o Editorial governance – developing content that is consistent with brand voice, style and tone.
o Work closely with US to ensure practical and accurate brand guidelines are available.
Contribute to the internal communications strategy and support effective internal communications
across the business.
5.3
Relationships Establish and maintain strong working relationships with a wide range internal,
customer, trade media publications and industry bodies in order to support evaluation of market
opportunities by analysing the organisation’s position in the market place and determining main
opportunities for growth.
Develop, proactively leverage and maintain relationships with US Marketing and Communications
teams and identify and support global branding and communication campaigns. Establish regular
routines to communicate effectively to ensure sharing and exchange of best practice.
5.4
Governance Ensure that all supplier relationships are managed in accordance with Ryder’s
Governance requirements and the Principles of Business Conduct.
5.5
Financial Performance Establish appropriate control and review frameworks and articulate progress,
results and forecasts for all marketing activity – in UK and with US as appropriate.
5.7
Organisational Development Develop and maintain sound effective organisational structures,
ensuring succession planning and progressive employee learning and development programmes are
followed.
6.
Key Measures of Success / Performance
JOB DESCRIPTION
6.1 Results Achievement of the relevant business initiatives and UK Scorecard set for the year within an
agreed cost of Marketing framework.
Brand position and protection in the UK market place.
Development of team and succession plan in place.
6.2
Judgement Quality of commercial recommendations and decisions
6.3
Character Continuous personal development
Job Holder ___________________________________________
Signed _______________________________________ Dated ___________________________