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Q1- Describe the following classic cognitive study: (8A01s) The influence of acoustic and semantic similarity on the long-term memory of word sequences (Baddeley 1966) This classic cognitive study conducted by Baddeley in 1966 was based on the influence of acoustic and semantic similarity on the long-term memory or word sequences. It was conducted as an independent group design in an artificial environment as a controlled laboratory experiment. The aim was to investigate the influence of acoustic and semantic word similarity on learning and recall in STM and LTM. The IV present in this experiment was the type of similarity between words in a list and the DV was the recall of the list sequence from the LTM. The sampling method employed was volunteer sampling since the participants were part of the Applied Psychology Research Unit subject panel. The partakers were each assigned one of four lists consisting of acoustically and semantically similar words. They were required to complete six tasks involving memory for digits. The participants were then asked to recall words on lists in one minute by writing the sequences in the correct order and repeating this procedure four times. They were each given a fifteen-minute interference task; copying eight digit sequences at their own pace. The participants were then given a surprise retest on word list sequence. The findings concluded that the recall of semantically similar and acoustic words was more difficult that dissimilar sounding words. Likewise, learning semantically and acoustically similar words are more challenging than dissimilar sounding words. However, recall of the similar and dissimilar sounding words was not statistically significant, this demonstrates that acoustic encoding was primarily difficult, but didn’t affect long memory recall. Q2- Evaluate the above study in detail using GRAVE as headings. (10A02s) Generalizability: The environment of this experiment produces unnatural behavior and limits the generalization to the findings. The experimental techniques are not typical of the way we use memory in daily context therefore the ability to generalize the findings to everyday context is questioned. However memory researches can identify that by removing the context mechanism in which normal memory is used we can isolate the aspects of memory we are concerned with and simplify the nature of the to-belearned information. This suggests that this experiment can in fact be generalized to society due to the similarity of the brain and the way it works, scientifically. Nevertheless the target sample wasn’t large enough, although the use of both men and women proved no sign of androcentric bias. Reliability: Braddeley managed to control this experiment and avoid any extraneous/ confound variables by giving participants a list of same frequency words, these were used as a baseline for recall comparison. Therefore, any differences between the experimental and control lists were a result of similarity and not other factors affecting recall. However situational variables such as noise, weather, and time of day may have confounded the results, these variables appeared to have had no effect. The fact that this was a controlled laboratory experiment also results in strong reliability as it can be replicated and the reliability of the results can be established. Validity: The aim of this experiment was; to investigate the influence of acoustic and semantic word similarity on learning and recall in STM and LTM; the results achieved prove the high internal validity (the test measured exactly what it was meant to). Baddeley operationalized the IV by giving the groups either a word list that was acoustically similar or semantically similar or a control list. And the DV was operationalized by measuring the accuracy of recall of the words in the correct sequential position. The IV increased the accuracy of this experiment as it provided a control list, which was compared to the results. Both the IV and DV were involved in the research and affected the results obtained. Applicability: However this study lacks mundane realism; under normal conditions we wouldn’t be expected to use rehearsal in such a contrived way as the resolute nature of rehearsal was exaggerated in this memory process. However it can be argued that we apply the results in certain situations such as revision Ethics: Ethics refers to the correct rules of conduct necessary when carrying out an investigation. All ethical codes were included in this experiment to protect the research participants from harm. Participants and the data gained from them was kept anonymous as no names were mentioned this allowed the partakers to be protected from both psychological and physical harm. All participants were given a general idea of what the experiment included. This was incorporated in the procedure outlined. Baddeley avoided deceiving the participants about the nature of the research by offering a full debrief. Evaluate the Study Generalisability: This study has high generalisability. This is because it depends on how the brain works and how it encodes information. The experimenters also made sure that the results apply to both genders in order to make sure that the results are more generisable. Also the participants were around the same age as they were all psychology students. However this experiment was criticized as it was laboratory research and the experimental techniques did not apply to everyday tasks. Reliability: There is vey high reliability in this experiment as it was a laboratory experiment, which means that it was highly controlled to eliminate as many extraneous variables as possible. The experimenters controlled the situational variables, as it was a laboratory experiment and the participant variables as they were of the same age. Using participants of a psychology class maintained high motivational levels towards the experiment. Applicability: (external) It has low applicability, as we would not be expected to use memory rehearsal in such an artificial way in our day-to-day lives. However, there are occasions where we have to learn lists; examples are when we go shopping or learning a language. Validity: (internal) This has high validity as Baddeley studied and measured what he had to and got the results he needed to prove his theory. He showed the relationship and effect of the independent variable (acoustic and semantic similarity) and the dependent variable (long term memory). Ethics The results of each participant remained confidential. As it was a volunteer sample from the psychology department they were informed of the experiment was about. However I think there was some deception as they were given a surprise retest after the interference task. Schnelle