Download Q. 19

Q. 19
 Booking hotel rooms for vacationers is an
example of ______ marketing?
 A. Feature
 B. Service
 C. Benefit
 D. Sports
A. 19
 B. Service
By booking rooms, you are helping the
vacationers.
Q. 20
 What type of duties do customer-service
professionals often perform?
 A. Preparing ads
 B. Paying invoices
 C. Handling complaints
 D. Receiving shipments
A. 20
 C. Handling complaints
Customer service is helping the customers
with problems.
Q. 119
 What marketing career involves
determining why customer do what they
do?
 A. Advertising
 B. Distribution /Warehousing
 C. Sales
 D. Marketing research
A. 119
 D Marketing research
 A marketing researcher could be classified as the
“Sherlock Holmes” of marketing. These investigators
look for clues as to what customers want and need, as
well as why customers do what they do. Careers in
distribution/warehousing physically link products with
consumers by delivering them to customers when they
are needed. Careers in advertising involve catching
customer attention and informing customers about
products, companies, and/or ideas. Sales careers
involve satisfying customer needs with products.
Q. 120
 What marketing career involves catching
customers’ attention, informing them of
products, and persuading them to buy?
 A. Marketing research
 B. Advertising
 C. Public relations
 D. Product managment
A. 120
 B Advertising
 Advertising use a variety of media to catch customers’
attention, inform them of products, and persuade them
to buy. Some of these media are the internet, radio,
television, newspapers, magazines, billboards, and
catalogs. Marketing researchers are responsible for
determining what customers need and what and why
customers do what they do. Product managers create,
test, and decide how a product will be packaged. They
direct and coordinate all aspects of the product. Public
relations professionals strives to build and maintain
positive relationships with the publicly anticipating
problems, handling complaints, communicating with the
media, and building a positive public image for the
company.
Q. 121
 Kwacky Kwackers needs a new package
design for its crackers. What marketing
professional would be responsble for
creating the new package?
 A. Marketing research
 B. Product Management
 C. Advertising
 D. Channel management
A. 121
 B Product management
 Product managers create, test, and decide how a product
will be packaged. They direct and coordinate all aspects
of the product. Advertisers develop massages and
images to catch customers’ attention, inform them of
products, and persuade them to buy. They use a variety
of media to communication with customers. Some of
these media are the internet, radio, television, newspaper,
magazines, billboards, and catalogs. Marketing
researchers are responsible for determining what
customers need and want and why customers do what
they do. Channel management is the processes by which
marketers ensure that products are distributed to
customers efficiently and effectively.
Q. 122
 What is at the center of all marketing
activities?
 A. Math
 B. Technological know-how
 C. Purchasing
 D. Communication
A. 122
 D communication.
 Communication, the exchange of information in which the words
and gestures are understood in the same way both the speaker
and the listener, is at the center of all marketing activities. Whether
employees are working with customers or working with a team
member, they need to effectively exchange ideas and information.
Communicating with people is crucial in marketing because
marketing involves continuous interaction with customers and
coworkers. Purchasing is a marketing function. Although math
skills and technological know-how are often needed to carry out
marketing activities, their successful completion and use are
based on communication.