Download Marketing Career Information

MARKETING
What is a Marketing major?
The University of Denver’s program in Marketing focuses on the process of planning and executing the
conception, pricing, promotion, and distribution of ideas, goods and services to create exchange that
satisfy individual and organizational objectives. In order to satisfy buyers and sellers, marketing seeks
to discover and fulfill the needs and wants of prospective customers.
Common careers for Marketing majors:
With a deep understanding of the marketing process, many Marketing majors go on to work in areas of
advertising, colleges/universities, market research firms, banking firms, and media firms.
Common job titles held by Marketing majors include:
 Account Executive
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Advertising Manager
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Advertising Sales
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Assistant Buyer
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Direct Salesperson
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Market Researcher
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Media Analyst
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Buyer Merchandise
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Designer
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Public Relations Specialist
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Sales Representative
5 Areas of Focus
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Digital Marketing: The strategic skills to design and implement an effective digital marketing
program
Integrated Marketing Communication: The strategic skills to implement consistent messaging
across all touch points
Customer Experience Marketing: The tools needed to understand, provide and manage a better
experience for customers
Integrated Marketing Strategy: Marketing from a big-picture perspective, including study of
broad-based research, planning and management
Supply Chain Management: The strategy and tactics behind providing products on time, on
budget and with greater service
Taylor Family Undergraduate Career Center, Margery Reed Hall 107, 303-871-3411, [email protected]
Professional skills of Marketing majors:
In addition to the careers listed above, Marketing majors are well-suited to fields that require the
following skills:
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Ability to persuade/influence
Ability to solve problems
Ability to conduct/apply the results of consumer research
Ability to make sound decisions
Sales aptitude
Ability to work well with others
Sound knowledge of marketing techniques and consumer needs
Professional organizations:
American Advertising Federation, American Marketing Association, Direct Marketing Association,
Marketing Science Institute, National Association of Sales Professionals, Sales & Marketing Executives
International, Women in Advertising and Marketing
Is a Marketing major right for you?
Still unsure if you should major in Marketing? Schedule a session with a Career Counselor, attend our
“Choosing a Major” workshop, and attend career events where you can network with employers that
hire Marketing majors and alumni who majored in Marketing.
Taylor Family Undergraduate Career Center, Margery Reed Hall 107, 303-871-3411, [email protected]