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MARKETING What is a Marketing major? The University of Denver’s program in Marketing focuses on the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchange that satisfy individual and organizational objectives. In order to satisfy buyers and sellers, marketing seeks to discover and fulfill the needs and wants of prospective customers. Common careers for Marketing majors: With a deep understanding of the marketing process, many Marketing majors go on to work in areas of advertising, colleges/universities, market research firms, banking firms, and media firms. Common job titles held by Marketing majors include: Account Executive Advertising Manager Advertising Sales Assistant Buyer Direct Salesperson Market Researcher Media Analyst Buyer Merchandise Designer Public Relations Specialist Sales Representative 5 Areas of Focus Digital Marketing: The strategic skills to design and implement an effective digital marketing program Integrated Marketing Communication: The strategic skills to implement consistent messaging across all touch points Customer Experience Marketing: The tools needed to understand, provide and manage a better experience for customers Integrated Marketing Strategy: Marketing from a big-picture perspective, including study of broad-based research, planning and management Supply Chain Management: The strategy and tactics behind providing products on time, on budget and with greater service Taylor Family Undergraduate Career Center, Margery Reed Hall 107, 303-871-3411, [email protected] Professional skills of Marketing majors: In addition to the careers listed above, Marketing majors are well-suited to fields that require the following skills: Ability to persuade/influence Ability to solve problems Ability to conduct/apply the results of consumer research Ability to make sound decisions Sales aptitude Ability to work well with others Sound knowledge of marketing techniques and consumer needs Professional organizations: American Advertising Federation, American Marketing Association, Direct Marketing Association, Marketing Science Institute, National Association of Sales Professionals, Sales & Marketing Executives International, Women in Advertising and Marketing Is a Marketing major right for you? Still unsure if you should major in Marketing? Schedule a session with a Career Counselor, attend our “Choosing a Major” workshop, and attend career events where you can network with employers that hire Marketing majors and alumni who majored in Marketing. Taylor Family Undergraduate Career Center, Margery Reed Hall 107, 303-871-3411, [email protected]