Download Pima County JTED: Summer Curriculum Writing Project GRAPHICS

Public Relations and
Advertising
 Media- The avenues through which messages are
delivered… AKA channels.
 Print Media- includes advertising in newspapers,
magazines, direct mail, signs, and billboards
 Broadcast media- encompasses radio and television
 Specialty media- sometimes called giveaways or
advertising specialties that use a company’s name or
logo i.e. hats, pens, tee shirts calendars
 Transit advertising- found on public transportation
i.e. buses, trains, taxis, and bus stops
 Direct advertising- advertising in social media, text
message, email, junk mail
 Social Media -Reflect on lesson we just completed
with FIDM…
Flip your worksheet over…
 Newspaper rates are divided into 2 categories,
classified ad and display ad. Classified ads are grouped
into specific categories such as help wanted, real
estate, personals, or auto sales. People usually pay by
the word or line of type. Display ads are larger than
classified ads. Their cost is based on the amount of
space used and where the ad is positioned in the
newspaper. Newspapers quote display advertising by
the column inch.
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 Magazine rates are based on circulation,
type of readership, and production
techniques. Each time the magazine ads
color, the rate increases.
 Online rates are based upon the type of
format the customer desires. The rates are
set on a CPM rate of page reviews.
 Radio has 3 types of time: network radio
advertising, national sport radio advertising,
and local radio advertising. Spot radio refers
to the geographical area the advertiser wants
to reach. Spot commercials are advertising
messages that are one minute or less that
can be carried on network or spot radio.
 Television Ad Rates fluctuate with the time
of day. Prime Time is between 7-10pm.
Prime time rates are higher than during
other hours because the viewership is
greater. The more viewers the more your 30
second spot will cost you. Topping out with
the Super Bowl around $5M for each 30
second spot.
Back to the front side
of your worksheet
and fill out the table
of Pro’s & Con’s
for each form of media…