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Transcript
Public Relations and Advertising Media- The avenues through which messages are delivered… AKA channels. Print Media- includes advertising in newspapers, magazines, direct mail, signs, and billboards Broadcast media- encompasses radio and television Specialty media- sometimes called giveaways or advertising specialties that use a company’s name or logo i.e. hats, pens, tee shirts calendars Transit advertising- found on public transportation i.e. buses, trains, taxis, and bus stops Direct advertising- advertising in social media, text message, email, junk mail Social Media -Reflect on lesson we just completed with FIDM… Flip your worksheet over… Newspaper rates are divided into 2 categories, classified ad and display ad. Classified ads are grouped into specific categories such as help wanted, real estate, personals, or auto sales. People usually pay by the word or line of type. Display ads are larger than classified ads. Their cost is based on the amount of space used and where the ad is positioned in the newspaper. Newspapers quote display advertising by the column inch. Magazine rates are based on circulation, type of readership, and production techniques. Each time the magazine ads color, the rate increases. Online rates are based upon the type of format the customer desires. The rates are set on a CPM rate of page reviews. Radio has 3 types of time: network radio advertising, national sport radio advertising, and local radio advertising. Spot radio refers to the geographical area the advertiser wants to reach. Spot commercials are advertising messages that are one minute or less that can be carried on network or spot radio. Television Ad Rates fluctuate with the time of day. Prime Time is between 7-10pm. Prime time rates are higher than during other hours because the viewership is greater. The more viewers the more your 30 second spot will cost you. Topping out with the Super Bowl around $5M for each 30 second spot. Back to the front side of your worksheet and fill out the table of Pro’s & Con’s for each form of media…