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Transcript
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The philosophy that all behavior is
acquired through conditioning
All behavior can be observed due
to that behavior is controlled by
outside forces rather inside forces
Began with Ivan Pavlov in 1943
Ivan Pavlov
◦ Physiologist
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US-Unconditioned Stimulus
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UR-unconditioned Response
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CS-Conditioned Stimulus
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CR-Conditioned Response
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Anything
Interacts with your 5 senses
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Smell
Auditory
Visual
Touch
Taste
Overtime people build associations with
different types of stimuli
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An unconditioned response is the unlearned
response that occurs naturally in response to
the unconditioned stimulus.
How you feel about something is your
unconditioned response
Can be different each time we see it
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Conditioned stimulus is previously neutral
stimulus that, after becoming associated with
the unconditioned stimulus, eventually comes
to trigger a conditioned response.
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Person or animal responds to conditioned
stimuli the same as the event
The dog eventually developed a conditioned
response to the sound of the bell
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Psychologist
Concluded when a type of behavior is
followed by a positive consequence it is
more likely to occur again, this positive
effect is a reinforcer.
Negative effect is aversive and will cause a
person to move away or run away from
something.
Entire system is based on operant
conditioning
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Positive Reinforcement
◦ Reward for desired behavior
◦ Person/animal associates the desired behavior
with the reward
◦ More desired behavior=Reward
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Negative Reinforcement
◦ Removing some unpleasant state of affairs
◦ Make a response more likely to occur
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Punishment
◦ Make behavior less likely to happen
http://www.youtube.com/watch?v=qy_mIEn
nlF4
http://www.youtube.com/watch?v=Eo7jcI8f
AuI
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Intellecom.(2011). The Use of Reinforcement and Punishment in
Shaping a Child's Behavior. Retrieved from
http://www.youtube.com/watch?v=BVbGSVhKGwA
Ivan Petrovich Pavlov. (2012). Biography.com. Retrieved 11:16,
Sep 17, 2012 from http://www.biography.com/people/ivanpetrovich-pavlov-9435332
Kendra, C.(2006). What is Behaviorism?. Retrieved from
http://psychology.about.com/od/behavioralpsychology/f/behavi
orism.htm
Lee, S.(2012). Behaviorism: Classical Conditioning and Operant
Conditioning. Retrieved
fromhttp://www.youtube.com/watch?v=b6DuDqqptiY
McLeod, S.(2007). Simply Psychology. Retrieved from
http://www.simplypsychology.org/behaviorism.html
Zarhejo, K.(2009). The Big Bang Theory - Sheldon Trains Penny.
Retrieved from http://www.youtube.com/watch?v=qy_mIEnnlF4