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The philosophy that all behavior is acquired through conditioning All behavior can be observed due to that behavior is controlled by outside forces rather inside forces Began with Ivan Pavlov in 1943 Ivan Pavlov ◦ Physiologist US-Unconditioned Stimulus UR-unconditioned Response CS-Conditioned Stimulus CR-Conditioned Response Anything Interacts with your 5 senses ◦ ◦ ◦ ◦ ◦ Smell Auditory Visual Touch Taste Overtime people build associations with different types of stimuli An unconditioned response is the unlearned response that occurs naturally in response to the unconditioned stimulus. How you feel about something is your unconditioned response Can be different each time we see it Conditioned stimulus is previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response. Person or animal responds to conditioned stimuli the same as the event The dog eventually developed a conditioned response to the sound of the bell Psychologist Concluded when a type of behavior is followed by a positive consequence it is more likely to occur again, this positive effect is a reinforcer. Negative effect is aversive and will cause a person to move away or run away from something. Entire system is based on operant conditioning Positive Reinforcement ◦ Reward for desired behavior ◦ Person/animal associates the desired behavior with the reward ◦ More desired behavior=Reward Negative Reinforcement ◦ Removing some unpleasant state of affairs ◦ Make a response more likely to occur Punishment ◦ Make behavior less likely to happen http://www.youtube.com/watch?v=qy_mIEn nlF4 http://www.youtube.com/watch?v=Eo7jcI8f AuI Intellecom.(2011). The Use of Reinforcement and Punishment in Shaping a Child's Behavior. Retrieved from http://www.youtube.com/watch?v=BVbGSVhKGwA Ivan Petrovich Pavlov. (2012). Biography.com. Retrieved 11:16, Sep 17, 2012 from http://www.biography.com/people/ivanpetrovich-pavlov-9435332 Kendra, C.(2006). What is Behaviorism?. Retrieved from http://psychology.about.com/od/behavioralpsychology/f/behavi orism.htm Lee, S.(2012). Behaviorism: Classical Conditioning and Operant Conditioning. Retrieved fromhttp://www.youtube.com/watch?v=b6DuDqqptiY McLeod, S.(2007). Simply Psychology. Retrieved from http://www.simplypsychology.org/behaviorism.html Zarhejo, K.(2009). The Big Bang Theory - Sheldon Trains Penny. Retrieved from http://www.youtube.com/watch?v=qy_mIEnnlF4