Download Pavlov and Skinner

Behavioral Psychology
Ivan Pavlov and
B.F. Skinner
State Standard
Standard 6.1
• Understand personality approaches and
theories.
• Behavioral Psychology studies
observable behaviors, rather than
mental processes.
• Ivan Pavlov and B.F. Skinner were
pioneers in this field.
• Pavlov discovered classical conditioning,
when an organism learns a response to
a stimulus that normally does not bring
about that response.
• Pavlov found that dogs salivate at
the mere sound of a tuning fork if it
is rung at feeding time.
• The meat powder was the
unconditioned stimulus.
• Salivation was the unconditioned
response.
• The conditioned response was the
salivation at the sound of the tuning
fork.
• The sound of the tuning fork
changed from a neutral stimulus to
a conditioned stimulus.
• View the following commercials and
identify the conditioned response
manipulated by advertisers.
• Subway
• Pepsi
• Burger King
• Hardees
• Extinction is the diminishing of a
learned response.
• Example: Alarm Fatigue
Video Clips
Pavlov’s Experiment
The Office
Parody of The Office
Classical Conditioning at BGSU
Pavlov Today
• B.F. Skinner is considered the father of
behaviorism.
• Operant conditioning: Process by which
people make responses because they
have learned that positive or negative
consequences are dependent on the
response.
• Reinforcer: Any stimulus that increases
a response.
1. Positive reinforcer: Stimulus
added to an environment that
increases a response.
2. Negative reinforcer: Stimulus
whose removal increases a
response.
Examples:
Dwight Shrute & Shunning
[15 secs.]
The Big Bang Theory
[6:33]
“It’s simple. You read books—to learn
facts—to get grades—to pass the
course—to get a degree. It has nothing
to do with thoughts.”
(from A Raisin in the Sun)
"Between stimulus and response,
there is a space. In that space lies
our freedom and power to choose
our response. In our response lies
our growth and freedom."
--Viktor E. Frankl
(psychiatrist and Holocaust survivor)
Article Assignment:
“How Brainwashing Works”
Read the article and explain the connections
to Behavioral Psychology.
Journal Entry
Describe an example of each in your life
and its effect on you:
1. Presentation of a positive
reinforcement.
2. Presentation of a negative
reinforcement.