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associations associate feelings • Stimulus • Response • Conditioning • Classical Conditioning stimulus • Ivan Pavlov dogs associations salivate stimuli salivation associations bell repetition salivated • Unconditioned Stimulus Meat • Unconditioned Response Salivation •Conditioned Response Salivating at bell •Conditioned Stimulus Bell classical conditioning • Taste Aversion • Extinction conditioned response salivate bell • Spontaneous Recovery • Generalization similar • Discrimination weaker adapt overcome fear • Flooding extinct • Systematic Desensitization relaxation gradually pictures • Counterconditioning extinct • Operant Conditioning: results negative consequences involuntary voluntary effects or consequences • Reinforcement Skinner Box stimulus treat increase this behavior •Primary Reinforcer •Secondary Reinforcer • Punishment • Positive Reinforcers increase decrease eceives something they want increase • Unpleasant Procedure Result Operant Conditioning A behavior is followed by a consequence or reinforcement The behavior increases in frequency Example: When a child cleans his room, his parents The child cleans his room more often, so read him a story as to hear more stories Behavior Result Change Positive Reinforcement Studying Enjoyment of receiving a high grade (positive reinforcer) Student studies more Negative Reinforcement Studying Decrease fear of doing poorly on test or being punished for bad grades Student studies more Punishment Littering Person has to pay fine Person stops littering • Latent Learning reinforcement • Observational Learning: Bobo Experiment • Modeling extremely violent yes desensitization prevent fake or wrong • Memory • Episodic Memory • Flashbulb Memories • Semantic Memory: • Implicit Memory skills procedures • Encoding • Translation stored • Visual Codes • Semantic Codes • Acoustic Codes • Storage maintain • Maintenance Rehearsal: • Elaborative Rehearsal: • Organizational systems • Retrieval: • Context Dependent • Tip of the Tongue • Sensory Memory • Short Term Memory • Primacy and Recency •Long Term Memory: • Interference • Decay • Repression • Amnesia • The Case of H.M •Repetition Associations mnemonic