Download Advertising - Franklin Township Public Schools

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Advertising
Marketing I
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What is the Media
Media: The agencies, means, or instruments used to convey
messages to the public
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Print Ads
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Print-Advertising in newspapers, magazines, direct mail,
signs, and billboards.
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Print Ads
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Print Ads
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Broadcast- Companies can advertise nationally on network
television or on local television stations. Radio advertisers
can carefully target their audiences when they select the
station on which to broadcast their ads.
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Internet- The form of advertising that uses either e-mail or
the World Wide Web.
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Specialty- Relatively inexpensive useful items featuring an
advertisers name or logo; also called giveaways or
advertising specialties
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Example: Books, Pencils, tee shirts, magnets, bags, etc..
Social- Twitter, Facebook, Instagram
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Advertising
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The average city dweller is exposed to more than 3,000
advertising messages every day.
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Advertising is A form of non personal promotion in which
companies pay to promote ideas, goods, or services in a
variety of media outlets.
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Types of Advertising
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Promotional Advertising: Advertising designed to increase
sales.
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Institutional Advertising: Advertising designed to create a
favorable image for a company and foster goodwill in the
marketplace
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Mass Advertising: enables to react large numbers of
potential consumers with their message
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Advertising Planning
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It is important for each company to make a specific plan
when it comes to advertising. They need to select the
appropriate advertising media, the time or space in which
ads should appear to accomplish their marketing objective.
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Why is this important?
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Advertising Rates
Marketing I
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How to determine cost
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Things to consider when
calculating cost
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Audience
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Frequency
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Time or length of time
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National
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Local
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Creating an Ad campaign
Marketing I
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What is an advertising campaign?
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A group of advertisements, commercials, and related
promotional materials and activities that are designed
as part of a coordinated advertising plan to meet the
specific goals of a company.
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Create a plan
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Identify the target audience
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Determine objectives
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Budget
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Develop a message
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Select the media
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Evaluate the campaign
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Ad Agencies
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An independent business that specializes in developing
ad campaigns and crafting the ads for clients.
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Types of Ad Agencies
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Types of Ad Agencies
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Assignment
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For the next class each student needs to bring in 2 different
types of magazines. Obviously these need to be school
appropriate. Without the magazines you cannot complete the
next assignment.