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Download 2.01 Recognize the importance of marketing.
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Transcript
Recognize the Importance of Marketing. Powerpoint Questions Customer vs. Consumer • Directions: Please fill in the blanks below. ____________ purchases the product ____________ uses the product A market is… The group of _______________ consumers. A target market is… The group of _______________ a business desires to have as customers. Marketing is… The process of__________ , promoting, pricing and _________________ products in order to satisfy customers’ needs and wants. All activities needed to get a product from the manufacturer to the__________________ . Elements of the Marketing Concept Customer Orientation: Do it the ________________ way Company Commitment: Do it better Company Goals: Do it with success in mind What is marketed? Two types of PRODUCTS Goods (__________items such as automobiles, laptops) and nondurable goods (consumed within a short period of time such as a fruit smoothie, lipstick, toothpaste) Services (intangible deeds or tasks such as haircuts, dental treatments, cell phone service) Why satisfy customers? Needs (necessities) vs. Wants (desires) Needs include things you must have to survive (food, clothing, shelter) or medicine Wants are things you do not have to have, luxuries. 10 pairs of shoes, a sports car, the newest cell phone We have to have needs, but because of marketing, we have ______________ . Recognize the Importance of Marketing. Powerpoint Questions Directions: Please fill in the blanks below Elements of the Marketing Concept Customer Orientation: Do it the customer’s way Company _____________: Do it better Company Goals: Do it with success in mind The benefits to marketing are… New and ___________ products ___________ prices 4 P’s of Marketing Product – what you are selling ____________– how much you are charging Place – where it is being sold, how it will get from manufacturer to consumer Promotion – Inform, Persuade, or Remind customers about your product A SWOT Analysis? SWOT – Strengths, Weaknesses,_______________, and Threats When marketing (selling) a product there are some things you can control and some things you cannot. Internal (Controllable) – Strengths & Weaknesses Company analysis – staff-related, financial, production, 4 P’s External (Uncontrollable) – Opportunities & ____________ Competition, Environmental Issues, political, economic, technological
